Inbound Marketing and Technology Blog

Imagine that your company has just come up with an amazing new product that you'd like to tell your target audience about right away. How would you go about informing all employees, investors, partners and members of the media about your new product? How can you get across the information quickly, efficiently and inexpensively? The answer would be to assemble an online news release to announce your great new product to the masses.

Pete Caputa IV is head of the partner program at HubSpot, where he helps the best and brightest marketing, PR, and web companies implement the HubSpot CMS and inbound marketing methodologies for clients. Partner companies provide value-add to HubSpot clients when they need custom design services or help with their inbound marketing campaigns.