LyntonWeb Weekly Inbound Digest 11.4.2012
Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics. Our perspectives on inbound marketing and technology this week:
Is Your Content Marketing Hurrican Helpful?
Every day, your organization does all sorts of things to help people regardless of whether you're an IT firm, a manufacturing firm, or a training and development organization. In an emergency or crisis, pivot your helpfulness to crisis mode and consider these helpful content marketing ideas.
The Executive Interview - Central to Your Inbound Marketing Strategy
We've been interviewing senior leaders with a key enterprise inbound marketing client and the information gleaned from these discussions reminded me just how important these sorts of conversations are to informing your long term inbound marketing strategy. See why talking to execs matters.
From our Friday 5, see how frequently brands should tweet, video ads on LinkedIn, and keyword research for 2013 and beyond.
It's November already and 2012 is fading fast. How is your 2013 inbound marketing budget looking? Need some help planning? Just let us know. And for our U.S. inbound marketing friends - did you remember to fall back? And don't forget to vote. Make it a great week fellow inbounders!