Welcome to the LyntonWeb Weekly Inbound Digest - the fastest way to stay up to date with our latest thinking on a wide range of inbound marketing topics. Our perspectives on inbound marketing and technology this week:
Buyer personas may be one of the most talked about but least understood parts of the marketing process. Understanding who you are marketing to and how to get them interested in your product is the key to converting prospects into leads and ultimately sales.
Do you still have room in your 2013 marketing budget? Unsure how to get the best bang for your buck? Optimization of the content, layout and flow of pages is always a good investment. But where should you start? After you’ve adjusted the low hanging fruit (high traffic pages with high bounce rates) for any obvious user experience issues, review these pages.
Historically, marketing and sales have functioned completely separately. However, with the adoption of inbound marketing principles, sales and marketing have begun to work together to gain and close leads. I personally like to think of the relationship as a relay race. Marketing starts the race and then passes the baton off to sales to finish. See how that's done, here.
Need some help planning the second half of your 2013 marketing? Give us a call. You don't have the first half planned yet? Well, give us a ring first thing Monday.