Welcome to our Enterprise Inbound Marketing weekly digest - the fastest way to stay up to date on everything inbound marketing. Our perspectives on inbound marketing and technology this week:
Let’s be honest, the ultimate question, the one you get asked at the end of every month, quarter and year, is if your marketing efforts are generating revenue. Is all this time and money worth it? How specifically did it help? The answer? A resounding yes.
J.C. Penney piqued my interest when they hired Target CMO Michael Francis. Mr. Francis departed after 8 months with little corporate explanation given. Apple alum and CEO, Ron Johnson, took on marketing duties.
It’s been nearly one and half years since Google author markup and authorship has been on the horizon for bloggers and content creators to leverage for both their own personal and corporate benefits; so it’s high time to take advantage of it.
Have a great week fellow inbounders - and don't forget to be an inbound marketing Superman!