Inbound Marketing Blog

You're Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

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why it's important to read blogsI never was a big reader. My mother fought and fought with me to get me to read as a child. As an adult I try to read, but I get bored with books halfway through and abandon them and never look back.

But one thing I do read consistently (besides comic books that is) is my RSS feed. I love reading blogs.

I end every day by opening my RSS reader on my phone and going through the day’s news. I subscribe to many blogs spanning multiple subjects. From comics, movies and TV, marketing, web trends, general interest blogs (like the great kottke.org for example), photography, and a ton more.

Why is reading blogs important?

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Topics: Inbound Marketing

3 Surprising Benefits of Having an Inbound Content Strategy

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inbound marketing content strategyMost corporate decision makers will not buy your product or service after seeing your banner ad or after seeing you rank highly in search engine results. Closing a deal on software or signing a year long engagement is not an impulse buy. Buying Skittles for your kids in a checkout line - sure, impulse buy. Paying $20 or $30K for software - that requires a bit of time and analysis before purchase. That's where the power of content comes into play

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Topics: Inbound Marketing

3 Reasons The #ShareACoke Marketing Campaign is Better Than Yours

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3 Reasons The #ShareACoke Marketing Campaign is Better Than YoursIt was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores, CVS chains and Target stores, my search was finally over. I had finally found a Diet Coke with MY name on it. Well, my boyfriend found it, but whatever. I took all the credit (Sorry Alex).

After I plastered my new discovery on every social media channel I owned with the #ShareACoke hashtag, I realized just how genius this marketing truly was. I mean, don't get me wrong. I love me some Diet Coke (aspartame and all). But Coca Cola had me stopping every single time I saw a stand for Coke or Diet Coke. I mean I was flipping over every bottle and was even willing to pay the extra 20 cents so just so I could be one of the cool kids and put my picture on Facebook. 

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Topics: Inbound Marketing

Don't Just Say You're a Thought Leader, Prove It

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Don't Just Say You're a Thought Leader Prove ItYou spend time trying to pinpoint how you are different from the competition. Master of your domain, expert in your space, thought leader- you know everything there is to know about your business you want your customers to know it.

It's true that your industry experience and engagement is important to convey to your online audience. Modern buyers do the majority of their research online before making any purchasing decisions. The more you can share your expertise, the better you will fare during their evaluation.

But here’s the trick: there is no fast track to thought leadership.

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Topics: Inbound Marketing

Marketing Emails For People Who Hate Marketing Emails

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How to Send Emails to People Who Hate Marketing EmailsDon’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name.

Do you remember when you first got an email address? For me it was back in 1995, and any new email back then was exciting. New jokes from a comedy newsletter, an African prince who needed help to free his inheritance, a chain letter that I had to forward on to 12 people. Whatever. It was new and exciting.
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Topics: Inbound Marketing

5 Step Process to Personalizing Your Website [New eBook]

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5 Step Process to Personalizing Your WebsiteIn today's digital world, it's not enough to simply redesign your website to make it look "pretty" for a certain group of people. There's more to a successful website than an attractive design.

Most approach a website redesign with a broad group of people or certain industry in mind. The truth is that you actually need to personalize your website for each specific visitor. 

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Topics: Inbound Marketing

Redesigning Your Website? Top 4 Questions Your Agency May Ask

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Redesigning Your Website? Top 4 Questions Your Agency May AskHere at the LyntonWeb corral, we develop quite a few websites for our clients. With each client we kick off the project with a discovery. Not learning about what you need is like going to a restaurant and letting me pick your meal without asking what you like. Chances are I’m going to be ordering something you don't like.

I start the process with a series of interviews and questions during this vital “getting to know you phase."

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Topics: Inbound Marketing

What CrossFit Taught Me About Inbound Marketing

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CrossFit and Inbound MarketingThere are two topics that really butter my biscuit and those are inbound marketing and CrossFit. Whether you want to talk about mastering a butterfly pull-up or how to get the best conversion rate on your advanced content- I’m your gal. Hook, line, and sinker I’m totally invested in both and can talk your ear off if you let me. Or shall I say kettle bell, box jump, and ghd sit-up.

So let me connect some dots here folks, drop some knowledge and talk about why inbound marketing is like CrossFit:

You have to work at it.

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Topics: Inbound Marketing

5 Things You Should Know About Your New Inbound Marketing Client

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5 Things You Should Know About Your New Inbound Marketing ClientYou're so close to finalizing a deal with a new client. You've guided them down your sales funnel with your top notch advanced content and lead nurturing. You've even had a number of phone conversations with them. But what do you really know about them? On the flip side of this, if you're a company looking for an agency to help you with inbound, how do you know you're asking potential suitors the right questions?

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Topics: Inbound Marketing