Inbound Marketing Blog

What Does an Inbound Marketing Agency Do?

What an Inbound Marketing Agency DoesWhat does an inbound marketing agency do? It’s a question we get asked a lot. Do you just build websites? Do you just do online marketing? Do we need HubSpot to work with you? How can we tell the work we pay you for is having an impact? These are all very valid questions.

The best way to answer some of these questions is to share with you what we do here at LyntonWeb. Down here at the Lynton Corral, we focus on website design and development, HubSpot integration, and inbound marketing

As an inbound agency our typical mandate is helping clients develop a strategy that will increase visitors, prospects, leads and ultimately sales. Unfortunately (or maybe fortunately) we cannot close sales. No one from an inbound marketing agency can get on the phone and be a closer for you. We can generate valid marketing and sales qualified leads that will support your sales team in closing deals.

If you’re expecting sales to increase by simply hiring an agency - you’re thinking about this stuff the wrong way. You should expect an effective and powerful lead generation strategy that includes the typical components of inbound marketing - social engagement, content generation, website optimization, and possibly paid media. If you’re expecting an inbound agency to close deals for you - you’re better off hiring a sales coach, not an agency. 

So here's what we do - broken down.

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Topics: Inbound Marketing

Why Bitchy Blogs Work For Inbound Marketing

Why Bitchy Blogs Work For Inbound MarketingWe’re in a world of hopeless pessimists, negative Nancy’s, and rubberneckers. We curse in traffic, we get upset when our coffee isn't exactly the correct temperature of 195 degrees, and we cause a riot when it takes more than three minutes to get a refill of tortilla chips. We are ten times more interested in what is going on if someone is getting yelled at and a drink thrown in their face than we are if someone is hugging and having a lovely conversation over tea.

What is wrong with you people?

Ok. It’s not just you, it’s me too. Maybe it’s the drama, maybe it’s the excitement, or maybe it’s just that the human species is incredibly weird. We are ten times more likely to write a bad review than we are to write a good one (especially if it took more than 5 minutes to get your tortilla chips). 

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Topics: Inbound Marketing

How Your E-commerce Program Can Benefit from Inbound Marketing

How eCommerce programs benefit from inbound marketingYou’re busy managing fulfillment, shipping, getting your 2013 taxes done and keeping up with inventory. Perhaps the last task on your list is to GROW your business in 2014.

But it's always important to be thinking ahead. If you’re struggling for new marketing ideas, here are a couple reasons to trying inbound marketing for your ecommerce program.

What is inbound marketing?

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Topics: Inbound Marketing

Walmart Launches Blog - America's Retailer Takes On Content Marketing

Walmart Content MarketingWell, Walmart finally went and did it. After carefully studying our own LyntonWeb blog, Walmart decided to follow our lead and launch its own blog. You can thank us later guys!

Ok, we are kidding! 

Well, we aren't kidding about Walmart's new blog.

It will be interesting to see how Walmart's blog will help evolve America's retailer when it comes to Walmart's transparency as well as its authenticity. This is a huge opportunity for Walmart to showcase its customer commitment through content marketing.

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Topics: Inbound Marketing

Email Marketing - Assuring High Conversion Rates and Increasing ROI

Email marketing- Assuring high conversion rates and increasing ROIEmail marketing is the oldest and least expensive form of digital marketing and yields the highest return on investment. Many times, marketers are often tempted to “spray and pray” - over-blasting their list hoping for optimal results. Definitely not the best idea. You can ensure successful e-mail marketing conversions and avoid costly unsubscribes from your list using the following best practices. 

1. Use Value to Capture Emails

Before you even think about creating an email, you need to focus on how you'll capture the email addresses of your target audience. The number one reason marketers fail to do this is by not effectively communicating the value proposition. Why in the world would I want XYZ company to ever email me again?

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Topics: Inbound Marketing

6 Tips from High School IB English to Use in Your Inbound Marketing

tips_for_online_content_editingMy high school curriculum was a little different than most. I had Biology, Geometry, American History and all the other courses most attend, except the difficulty level was more like AP courses on steroids. That case was especially true when it came to my English classes. You couldn’t get away with a run-on sentences or even a misplaced comma.

As painful as those classes were, that knowledge comes in handy when I edit blog posts, whitepapers, and emails.

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Topics: Inbound Marketing

Lead Nurturing Tips From Inbound Sally

Lead Nurturing TipsHey guys! Inbound Sally here. It's been a while, so I just thought I would check in and see how everything is going. Things have been pretty crazy over here at my greeting card company. Thank goodness Valentine's Day is over. We always stay open until midnight to make sure the jerk boyfriends that forgot Valentine's Day have a chance to get a card (we just charge them a special extra fee).

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Topics: Inbound Marketing