Inbound Marketing Blog

5 Signs Your Small to Midsize Business is Ready for Inbound Marketing

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ramp-up-inbound-marketingFor some small to midsize businesses, marketing tends to get pushed to the back-burner, letting it run on autopilot with minimal time to sit and focus on marketing plans and strategies. Don’t worry, you’re not alone. That’s why we recommend companies of all sizes let the New Year bring in new marketing discussions surrounding budgets, goals and projects.

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Top 10 LyntonWeb Blog Posts of 2014

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Top LyntonWeb blog posts of 2014In just a few short days we will be saying goodbye to 2014 and welcoming 2015. CRAZY. According to 'Back to the Future Part II' we should have hover boards and flying cars in 2015, so we're a bit behind. 

But have no fear, inbound marketing and website design continue to evolve every day. I can't wait to see what 2015 has in store. To prove once more that content is king and your website can't live without it, here are our top 10 blog posts of 2014. Which ones are your favorites?

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How Benefit Corporations Do Good with Good Inbound Marketing

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Companies using inbound marketing for social goodBy now, most people have heard of the shoe brand TOMS, a company founded by Blake Mycoskie, an American traveler and early veteran of the reality show, The Amazing Race. Inspired during a trip to a village in Argentina, where children were playing barefoot, Mycoskie left wanting to provide this community and others like it with an everyday necessity – shoes. His concept for TOMS is simple – for every pair of shoes purchased, a pair will be donated to a child in need.

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Inbound Sally is Back with a New Frozen eBook and Video!

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lw_build_a_campaign_booklet-1Inbound Sally is back! She is growing up and is blossoming before our very eyes. She started off as an outbound marketing making cold calls, yikes. Now she has a brand new eBook that is helping everyone to build their very own inbound marketing campaign!

So take a step into the magical world of Frozen with Inbound Sally. Be sure to watch the video below then download the eBook to start building your inbound marketing campaign today.

Inbound Sally just has one more question for you...

Do you want to build a campaign?

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What Taylor Swift DOES Know About Inbound Marketing

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Taylor Swift Inbound MarketingI thought my co-worker Bridget was my friend. Then she wrote this blog about what Taylor Swift doesn't know about inbound marketing. Doesn't she know how much I love Taylor? Doesn't she know I have every single deluxe CD and been to every single world tour concert?

I took her blog as a personal insult. Given Taylor Swift's recent Time cover, #1 album, and millions of social media followers, I knew I had to defend her honor. Here is what Taylor Swift does know about inbound marketing: Take that, Bridget.

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Topics: Inbound Marketing

How to Connect With Your Audience

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We’re long past the days where you could run a business without a website. You need one. That’s not even debated any more. But now that you do have a website (if not, call us) are you talking to your audience? Like, are you truly speaking to them?

First off, are you using language that is way above, or way below your target audience’s understanding? If your target audience is lawyers, you can use very specific language to talk to lawyers. But if you are a lawyer and you’re using your website to attract clients you can’t use the same terminology and methods to attract non-lawyers. People need to understand what you’re saying.

Speaking to your audience
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3 Things You're Not Doing on LinkedIn But Should Be

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3 Things to Do on LinkedInLinkedIn. The Facebook of business. The place where 'grown-ups' hang out around the virtual water cooler. However you use this popular social channel (unless you're a professional recruiter) you're likely missing opportunities to connect and engage with industry peers. Here are some easy ways to get more from LinkedIn for your company and yourself:

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What Taylor Swift Doesn't Know About Inbound Marketing

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Taylor Swift is not an inbound marketerThe big news in the music industry this week was the divorce of Taylor Swift and Spotify. In one fell swoop, Swift pulled her music from the paid streaming service. Old albums and new yanked from the cyber waves and from her audience’s online playlists. Her reason behind this? Push her audience to buy her albums rather than streaming them for free.

We all want to get paid for our hard work. To quote Kevin Costner, “Nothing is free in Waterworld.” But where she takes a stand in increasing album sales, she turns her back on her audience. Core to inbound marketing is the connection with your audience. A connection made by sharing content and building trust, a trust Taylor Swift is arguably risking. Here are a few things Taylor Swift doesn’t know about inbound marketing. A focus on buyer personas and content strategy may have kept her relationship with both Spotify and her audience intact.

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The Ultimate 2015 Inbound Marketing Template

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inbound marketing templateBoo! It's that time of year again. And no I don't mean Halloween. It's time to look ahead to your inbound marketing efforts in 2015 and commit to making it a better year than 2014. To that end, the cowboys and cowgirls here at LyntonWeb are proud to present our Ultimate 2015 Inbound Marketing Template. 

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8 Tools Every Marketer Needs in 2015

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Marketing tools from LyntonWeb I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015. 

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Topics: Inbound Marketing