Inbound Marketing Blog

The Ultimate 2015 Inbound Marketing Template

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inbound marketing templateBoo! It's that time of year again. And no I don't mean Halloween. It's time to look ahead to your inbound marketing efforts in 2015 and commit to making it a better year than 2014. To that end, the cowboys and cowgirls here at LyntonWeb are proud to present our Ultimate 2015 Inbound Marketing Template. 

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Topics: Inbound Marketing

8 Tools Every Marketer Needs in 2015

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Marketing tools from LyntonWeb I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015. 

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Topics: Inbound Marketing

5 Things Fantasy Football Taught Me About Inbound Marketing

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What Fantasy Football Taught Me About Inbound MarketingMy love for football (and the Houston Texans) has grown stronger and stronger over the years. I've always refused to be the typical girl stereotype football fan asking her boyfriend "Like OMG! Like what the heck is a 3rd down?" during a game. 

So this year I decided to give Fantasy Football a shot. I thought I did a solid job drafting my team. I thought the hard work was over. I was just going to relax and watch my team slide into victory and would sing "We are the champion" to all the boys who thought girls aren't any good at Fantasy Football. But as the weeks went on, I got a little more than I bargained for.

Of course I compare everything to my career, so I thought I'd give you 5 things that fantasy football has taught me about inbound marketing (so far):

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Topics: Inbound Marketing

Four Things You Need in Your 2015 Marketing Budget

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Four things you need in your 2015 marketing budget
With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our efforts and how we’re structuring 2015 goals. With that we need to consider the cost of getting the most out of our marketing and the resources we’d like to put in place connect with our audience and generate leads. Knowing how much money you are allocating to your marketing budget sets you up for success in 2015. But where do you even start? What elements are important or required? Let's talk about it. Here are four key components to consider when setting up your marketing budget for 2015.
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Topics: Inbound Marketing

Four Tips to Build Your Business On LinkedIn

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Tips to Build Build Your Business on LinkedInI’ve said it before, LinkedIn is my social media channel of choice. With over 300 million members, LinkedIn is a fantastic opportunity for both the individual and company to grow your audience and generate business. But how do you know what features to use or what best practices to follow? We taught a little seminar to help get people confident on which tools to use. But no worries if you didn’t get to attend Linking Up with LinkedIn, here are the four key takeaways to help you grow your brand and your business.
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Topics: Inbound Marketing

Stop Focusing on Lead Quantity to Grow your Business

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What is lead quantity and lead qualityAs marketers we know generating leads is a big component indicating success. When it all comes down to it, the content we create is to grow an audience of potential customers. We love seeing the numbers of leads grow. We set goals and aim high. Bosses love seeing a 100x growth on lead count. And why wouldn’t they? More leads means more potential sales.

Or does it? Lead quantity is a valuable metric to track and work towards achieving, but it’s not the only measurement for lead analysis. Where lead quantity ensures you are gaining a reading audience, lead quality is ensuring those leads are potential customers. You want leads who have a high potential of buying from you. Flip the switch and change your marketing focus from high quantity to generating high quality leads. This will mean a shift from a wealth of dedicated readers to dedicated customers.

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Topics: Inbound Marketing

You're Writing Blogs, But Are You Reading Them? [3 Reasons You Should]

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why it's important to read blogsI never was a big reader. My mother fought and fought with me to get me to read as a child. As an adult I try to read, but I get bored with books halfway through and abandon them and never look back.

But one thing I do read consistently (besides comic books that is) is my RSS feed. I love reading blogs.

I end every day by opening my RSS reader on my phone and going through the day’s news. I subscribe to many blogs spanning multiple subjects. From comics, movies and TV, marketing, web trends, general interest blogs (like the great kottke.org for example), photography, and a ton more.

Why is reading blogs important?

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Topics: Inbound Marketing

3 Surprising Benefits of Having an Inbound Content Strategy

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inbound marketing content strategyMost corporate decision makers will not buy your product or service after seeing your banner ad or after seeing you rank highly in search engine results. Closing a deal on software or signing a year long engagement is not an impulse buy. Buying Skittles for your kids in a checkout line - sure, impulse buy. Paying $20 or $30K for software - that requires a bit of time and analysis before purchase. That's where the power of content comes into play

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Topics: Inbound Marketing

3 Reasons The #ShareACoke Marketing Campaign is Better Than Yours

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3 Reasons The #ShareACoke Marketing Campaign is Better Than YoursIt was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores, CVS chains and Target stores, my search was finally over. I had finally found a Diet Coke with MY name on it. Well, my boyfriend found it, but whatever. I took all the credit (Sorry Alex).

After I plastered my new discovery on every social media channel I owned with the #ShareACoke hashtag, I realized just how genius this marketing truly was. I mean, don't get me wrong. I love me some Diet Coke (aspartame and all). But Coca Cola had me stopping every single time I saw a stand for Coke or Diet Coke. I mean I was flipping over every bottle and was even willing to pay the extra 20 cents so just so I could be one of the cool kids and put my picture on Facebook. 

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Topics: Inbound Marketing

Don't Just Say You're a Thought Leader, Prove It

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Don't Just Say You're a Thought Leader Prove ItYou spend time trying to pinpoint how you are different from the competition. Master of your domain, expert in your space, thought leader- you know everything there is to know about your business you want your customers to know it.

It's true that your industry experience and engagement is important to convey to your online audience. Modern buyers do the majority of their research online before making any purchasing decisions. The more you can share your expertise, the better you will fare during their evaluation.

But here’s the trick: there is no fast track to thought leadership.

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Topics: Inbound Marketing