Inbound Marketing Blog

Marketing Emails For People Who Hate Marketing Emails

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How to Send Emails to People Who Hate Marketing EmailsDon’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name.

Do you remember when you first got an email address? For me it was back in 1995, and any new email back then was exciting. New jokes from a comedy newsletter, an African prince who needed help to free his inheritance, a chain letter that I had to forward on to 12 people. Whatever. It was new and exciting.
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Topics: Inbound Marketing

5 Step Process to Personalizing Your Website [New eBook]

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5 Step Process to Personalizing Your WebsiteIn today's digital world, it's not enough to simply redesign your website to make it look "pretty" for a certain group of people. There's more to a successful website than an attractive design.

Most approach a website redesign with a broad group of people or certain industry in mind. The truth is that you actually need to personalize your website for each specific visitor. 

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Topics: Inbound Marketing

Redesigning Your Website? Top 4 Questions Your Agency May Ask

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Redesigning Your Website? Top 4 Questions Your Agency May AskHere at the LyntonWeb corral, we develop quite a few websites for our clients. With each client we kick off the project with a discovery. Not learning about what you need is like going to a restaurant and letting me pick your meal without asking what you like. Chances are I’m going to be ordering something you don't like.

I start the process with a series of interviews and questions during this vital “getting to know you phase."

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Topics: Inbound Marketing

What CrossFit Taught Me About Inbound Marketing

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CrossFit and Inbound MarketingThere are two topics that really butter my biscuit and those are inbound marketing and CrossFit. Whether you want to talk about mastering a butterfly pull-up or how to get the best conversion rate on your advanced content- I’m your gal. Hook, line, and sinker I’m totally invested in both and can talk your ear off if you let me. Or shall I say kettle bell, box jump, and ghd sit-up.

So let me connect some dots here folks, drop some knowledge and talk about why inbound marketing is like CrossFit:

You have to work at it.

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Topics: Inbound Marketing

5 Things You Should Know About Your New Inbound Marketing Client

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5 Things You Should Know About Your New Inbound Marketing ClientYou're so close to finalizing a deal with a new client. You've guided them down your sales funnel with your top notch advanced content and lead nurturing. You've even had a number of phone conversations with them. But what do you really know about them? On the flip side of this, if you're a company looking for an agency to help you with inbound, how do you know you're asking potential suitors the right questions?

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Topics: Inbound Marketing

3 Ways to Take Your LinkedIn Profile to the Next Level

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3 Ways to Take Your LinkedIn Profile to the Next LevelWe’ve talked about the importance of having a LinkedIn profile, how not to bore your audience, and how vital LinkedIn is for growing your professional network. It’s your opportunity to showcase your professional experience and develop your network.

But how do you take it to the next level?

By actually showcasing yourself, gaining greater exposure, and building your professional brand. We are halfway through 2014 people, there is no time like the present when it comes to making a LinkedIn profile that works for you. You achieve greater LinkedIn success (and stand out against your professional competition) when you take your profile further. You can take it further with some focus on professional keywords, targeted networking, and profile completion. 

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Topics: Inbound Marketing

2 Things I Learned About Content Marketing From Chris Brogan

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2 Really Important Things I Learned About Writing From Chris BroganIf you haven't read Chris Brogan's blog or heard him speak, you definitely should do both at your first opportunity. I saw Chris speak back in 2009 and he really helped me "get" what social media is (and isn't). I'm not sure which specific blog posts of Chris' I read about writing and content marketing. But there are two pieces of advice from it that I use every time I write or edit content. And being a content marketer, that's an area where I spend a lot of time.

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Topics: Inbound Marketing