It was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores, CVS chains and Target stores, my search was finally over. I had finally found a Diet Coke with MY name on it. Well, my boyfriend found it, but whatever. I took all the credit (Sorry Alex).
After I plastered my new discovery on every social media channel I owned with the #ShareACoke hashtag, I realized just how genius this marketing truly was. I mean, don't get me wrong. I love me some Diet Coke (aspartame and all). But Coca Cola had me stopping every single time I saw a stand for Coke or Diet Coke. I mean I was flipping over every bottle and was even willing to pay the extra 20 cents so just so I could be one of the cool kids and put my picture on Facebook.