Inbound Marketing Blog

Inbound Sally is Back with a New Frozen eBook and Video!

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lw_build_a_campaign_booklet-1Inbound Sally is back! She is growing up and is blossoming before our very eyes. She started off as an outbound marketing making cold calls, yikes. Now she has a brand new eBook that is helping everyone to build their very own inbound marketing campaign!

So take a step into the magical world of Frozen with Inbound Sally. Be sure to watch the video below then download the eBook to start building your inbound marketing campaign today.

Inbound Sally just has one more question for you...

Do you want to build a campaign?

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Topics: Inbound Marketing

What Taylor Swift DOES Know About Inbound Marketing

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Taylor Swift Inbound MarketingI thought my co-worker Bridget was my friend. Then she wrote this blog about what Taylor Swift doesn't know about inbound marketing. Doesn't she know how much I love Taylor? Doesn't she know I have every single deluxe CD and been to every single world tour concert?

I took her blog as a personal insult. Given Taylor Swift's recent Time cover, #1 album, and millions of social media followers, I knew I had to defend her honor. Here is what Taylor Swift does know about inbound marketing: Take that, Bridget.

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Topics: Inbound Marketing

How to Connect With Your Audience

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We’re long past the days where you could run a business without a website. You need one. That’s not even debated any more. But now that you do have a website (if not, call us) are you talking to your audience? Like, are you truly speaking to them?

First off, are you using language that is way above, or way below your target audience’s understanding? If your target audience is lawyers, you can use very specific language to talk to lawyers. But if you are a lawyer and you’re using your website to attract clients you can’t use the same terminology and methods to attract non-lawyers. People need to understand what you’re saying.

Speaking to your audience
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Topics: Inbound Marketing

3 Things You're Not Doing on LinkedIn But Should Be

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3 Things to Do on LinkedInLinkedIn. The Facebook of business. The place where 'grown-ups' hang out around the virtual water cooler. However you use this popular social channel (unless you're a professional recruiter) you're likely missing opportunities to connect and engage with industry peers. Here are some easy ways to get more from LinkedIn for your company and yourself:

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Topics: Inbound Marketing

What Taylor Swift Doesn't Know About Inbound Marketing

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Taylor Swift is not an inbound marketerThe big news in the music industry this week was the divorce of Taylor Swift and Spotify. In one fell swoop, Swift pulled her music from the paid streaming service. Old albums and new yanked from the cyber waves and from her audience’s online playlists. Her reason behind this? Push her audience to buy her albums rather than streaming them for free.

We all want to get paid for our hard work. To quote Kevin Costner, “Nothing is free in Waterworld.” But where she takes a stand in increasing album sales, she turns her back on her audience. Core to inbound marketing is the connection with your audience. A connection made by sharing content and building trust, a trust Taylor Swift is arguably risking. Here are a few things Taylor Swift doesn’t know about inbound marketing. A focus on buyer personas and content strategy may have kept her relationship with both Spotify and her audience intact.

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Topics: Inbound Marketing

The Ultimate 2015 Inbound Marketing Template

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inbound marketing templateBoo! It's that time of year again. And no I don't mean Halloween. It's time to look ahead to your inbound marketing efforts in 2015 and commit to making it a better year than 2014. To that end, the cowboys and cowgirls here at LyntonWeb are proud to present our Ultimate 2015 Inbound Marketing Template. 

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Topics: Inbound Marketing

8 Tools Every Marketer Needs in 2015

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Marketing tools from LyntonWeb I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015. 

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Topics: Inbound Marketing

5 Things Fantasy Football Taught Me About Inbound Marketing

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What Fantasy Football Taught Me About Inbound MarketingMy love for football (and the Houston Texans) has grown stronger and stronger over the years. I've always refused to be the typical girl stereotype football fan asking her boyfriend "Like OMG! Like what the heck is a 3rd down?" during a game. 

So this year I decided to give Fantasy Football a shot. I thought I did a solid job drafting my team. I thought the hard work was over. I was just going to relax and watch my team slide into victory and would sing "We are the champion" to all the boys who thought girls aren't any good at Fantasy Football. But as the weeks went on, I got a little more than I bargained for.

Of course I compare everything to my career, so I thought I'd give you 5 things that fantasy football has taught me about inbound marketing (so far):

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Topics: Inbound Marketing

Four Things You Need in Your 2015 Marketing Budget

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Four things you need in your 2015 marketing budget
With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our efforts and how we’re structuring 2015 goals. With that we need to consider the cost of getting the most out of our marketing and the resources we’d like to put in place connect with our audience and generate leads. Knowing how much money you are allocating to your marketing budget sets you up for success in 2015. But where do you even start? What elements are important or required? Let's talk about it. Here are four key components to consider when setting up your marketing budget for 2015.
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Topics: Inbound Marketing

Four Tips to Build Your Business On LinkedIn

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Tips to Build Build Your Business on LinkedInI’ve said it before, LinkedIn is my social media channel of choice. With over 300 million members, LinkedIn is a fantastic opportunity for both the individual and company to grow your audience and generate business. But how do you know what features to use or what best practices to follow? We taught a little seminar to help get people confident on which tools to use. But no worries if you didn’t get to attend Linking Up with LinkedIn, here are the four key takeaways to help you grow your brand and your business.
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Topics: Inbound Marketing