Inbound Marketing Blog

6 Benefits of Integrating WordPress with Salesforce

6 Benefits of Integrating WordPress with SalesforceSalesforce is one of the most well known CRMs on the market. This CRM offers many tools for storing and organizing your company's sales and prospecting data. Yet this data could be even more valuable when integrated with your corporate WordPress website. Below we offer six valuable ways to synchronize your Salesforce and WordPress data.  

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Topics: Inbound Marketing Tools

Benefits of a Bigcommerce to HubSpot Integration

BigCommerce HubSpot IntegrationBigcommerce is one of the many ecommerce solutions out there that makes it easy (or at least easier) to get your products out there and ready to be sold online. With Bigcommerce you get an easy-to-use, clean interface for adding your products, managing orders and customers and a plethora of other great features.

One area where it lacks is being able to convert customers into repeat customers with automated marketing strategies. Marketing automation is an integral part of building a successful business online, and when you're first starting out with Bigcommerce you need to utilize all the tools that you can to promote your brand.

In case you've been living under a rock for a while, HubSpot is king of inbound marketing and has powerful marketing automation tools. However, to get the most out of your HubSpot and Bigcommerce portals, you'll want to consider having their technologies integrated.

Here are the top reasons why you should want a Bigcommerce to HubSpot integration.

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Topics: Inbound Marketing Tools

How to Make Your HubSpot Marketing Automation Tools Even More Badass

How to Make HubSpot Workflows More PowerfulWelcome to the third installment of the HubSpot API series. In the last post of this series we looked at a few of the most common HubSpot API endpoints and how they could be used. In this post we are going to look specifically at the HubSpot Workflows API.

Everyone who has spent any amount of time in their HubSpot portal knows how powerful and indispensable workflows can be, but by tapping into the API built to create, update and delete these workflows you unlock the potential for truly dynamic marketing automation.

In addition to simply being able to generate workflows dynamically, this HubSpot API endpoint allows you to integrate your external website seamlessly. 

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Topics: Inbound Marketing Tools

Using the HubSpot API with WordPress [Tech Tips]

Using HubSpot API with WordpressWelcome back to the HubSpot API Series. In this article we are going to take a break from learning the foundation of the HubSpot API and focus on how we can implement it in the real world. If you haven't read my previous posts in this series, I would highly recommend that you go back and start there. Our focus today is going to be on how to utilize the best parts of HubSpot from within a WordPress website.

Many of our clients choose to run their website on the WordPress CMS platform, as it allows them more flexibility with their content and how it is displayed. At LyntonWeb we have become very experienced in the art of integrating HubSpot with WordPress.

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Topics: Inbound Marketing Tools