Inbound Marketing Blog

The Facebookification of Twitter [Whatever you're doing Twitter, STOP]

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Twitter is becoming FacebookI love Twitter. I first signed up in June of 2007 and never looked away. I was instantly hooked, and I'm very vocal about my love for Twitter, as well as helping new users learn how to use the service.

Things on Twitter moved a bit slower back then. It was easy to follow a couple hundred people and still read your entire feed easily. It’s a little trickier now that Twitter is a lot more popular and that on average there are 6,000 tweets posted every second.

Twitter has hinted at implementing a Facebook style filtered news feed for a while, and Anthony Noto, Twitter’s CFO, confirmed this a few weeks ago at a financial conference.

I am pretty vocal about my hatred of Facebook.

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Topics: Inbound Marketing Tools

3 Must Have Tools For Every Blogger

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3 must have tools for every bloggerOne of the aspects I like about being an inbound marketer is the opportunity it gives me to blog. Unfortunately, blogging for LyntonWeb can take a backseat to client work. The cobbler's children have no shoes - yes? To speed things up and stay efficient, I use three power tools when I blog. These tools help me create more valuable, readable, and shareable content on a regular basis:

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Topics: Inbound Marketing Tools

Why Inbound.org is Better Than LinkedIn and 4 Features to Rave About

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Top Inbound.org FeaturesDon’t get me wrong, I love LinkedIn. In fact, it’s my social channel of choice when it comes to networking, lead generation, and watching people do it wrong. But let me let you in on a little secret fellow marketers. Come in close, I want to make sure you hear me. It’s called inbound.org, and it’s about to take the marketing world by storm. Brought to us by Dharmesh Shah and Rand Fishkin, Inbound.org has LinkedIn-esque elements. It is also different, it’s dedicated to the world of inbound marketing and technology. LinkedIn is a networking tool for all industries. Inbound.org focuses on being a place for inbound marketers to find content, connect with peers, and talk shop. Let’s run through some of the key elements of inbound.org and you’ll be running to sign up by the last paragraph.

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Topics: Inbound Marketing Tools

6 Benefits of Integrating WordPress with Salesforce

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6 Benefits of Integrating WordPress with SalesforceSalesforce is one of the most well known CRMs on the market. This CRM offers many tools for storing and organizing your company's sales and prospecting data. Yet this data could be even more valuable when integrated with your corporate WordPress website. Below we offer six valuable ways to synchronize your Salesforce and WordPress data.  

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Topics: Inbound Marketing Tools

Benefits of a Bigcommerce to HubSpot Integration

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BigCommerce HubSpot IntegrationBigcommerce is one of the many ecommerce solutions out there that makes it easy (or at least easier) to get your products out there and ready to be sold online. With Bigcommerce you get an easy-to-use, clean interface for adding your products, managing orders and customers and a plethora of other great features.

One area where it lacks is being able to convert customers into repeat customers with automated marketing strategies. Marketing automation is an integral part of building a successful business online, and when you're first starting out with Bigcommerce you need to utilize all the tools that you can to promote your brand.

In case you've been living under a rock for a while, HubSpot is king of inbound marketing and has powerful marketing automation tools. However, to get the most out of your HubSpot and Bigcommerce portals, you'll want to consider having their technologies integrated.

Here are the top reasons why you should want a Bigcommerce to HubSpot integration.

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Topics: Inbound Marketing Tools

How to Make Your HubSpot Marketing Automation Tools Even More Badass

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How to Make HubSpot Workflows More PowerfulWelcome to the third installment of the HubSpot API series. In the last post of this series we looked at a few of the most common HubSpot API endpoints and how they could be used. In this post we are going to look specifically at the HubSpot Workflows API.

Everyone who has spent any amount of time in their HubSpot portal knows how powerful and indispensable workflows can be, but by tapping into the API built to create, update and delete these workflows you unlock the potential for truly dynamic marketing automation.

In addition to simply being able to generate workflows dynamically, this HubSpot API endpoint allows you to integrate your external website seamlessly. 

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Topics: Inbound Marketing Tools