Inbound Marketing Blog

It's Your Website, Dummy!

What is Your Most Important Inbound Marketing Tool?Over the last 15 years I've seen how companies market themselves online change dramatically. Websites have evolved from a few pages with an occasional online store, to dynamic sites that are the center of their company’s social and media presence. These sites are even pushing and pulling data from various integration points.

Yet you still have people in high places that are stuck in the marketing dark ages.

They still focus most of their energy and budget on television, print, and snail mail; while either ignoring or short changing their website. Let me ask you this. When you see a commercial on TV and the product or service interests you; where is the first place you typically go?

To their website!

This is true of all outbound marketing media: television, radio, print, snail mail; hell - even word of mouth. If the person is interested, most of them will jump on the web and pay your website a visit (probably your social pages too, but that’s another post). So… As a business, if a customer or prospect sees an ad for your company, what is the most important marketing tool you have today?

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Topics: Inbound Websites

How the HubSpot COS is Like The Avengers of Marketing Automation

I’ve made it no secret that I’m a big comic book nerd. I love super heroes and I don’t care who knows it. When I have to explain something technical or complex to people, I’ll almost always relate it to super heroes because that’s what is on my mind 86% of the time (when I'm not at work thinking of websites and inbound marketing). 

I was recently trying to explain HubSpot’s COS to a not so technical friend who has a tiny bit of experience with WordPress. I kept saying a feature was like so and so, but on steroids. Like this and that, but on crack. More power! More craziness! 

That conversation led me to connect the HubSpot COS with none other than -  The Avengers!

How the HubSpot COS is Like The Avengers of Marketing Automation

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Topics: Inbound Websites

SEO and the "Promise" of #1 Rankings on Google

SEO and the promise of #1 ranking on GoogleI never thought I would be writing a blog about the promise of #1 Google rankings in 2014. It's kind of like Vanilla Ice discussing his best rap techniques in 2014. One would think the past few years of regular Google algorithm updates (and the associated penalties on companies trying to cheat the system) would have educated folks.

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Topics: Inbound Websites

What You Need to Know About the Heartbleed Vulnerability

What You Need to Know About the Heartbleed VulnerabilityYou may have heard the term “Heartbleed” over the past few days relating to online security. If you didn’t, buckle up, it’s about to get real scary because it could affect anyone. Everyone. Even you.

What is Heartbleed?

Heartbleed (CVE-2014-0160) is a security vulnerability found in OpenSSL which is an open source library that is used by numerous developers and companies to protect your username, passwords, and other sensitive information online.
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Topics: Inbound Websites

4 Benefits of Using Shopify With Your Inbound Website

Four Benefits of Using Shopify With Your Inbound WebsiteWith online shopping increasing rapidly every year, e-commerce is all the rage. People enjoy the convenience and efficiency of shopping online, especially around Christmas. Who in their right mind wants to fight a crowd at Christmas time, right? Luckily, there are plenty of e-commerce stores and shopping carts available for online merchants. Be wary. Not all e-commerce stores are created equally.
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Topics: Inbound Websites

How to Plan Effective Website Templates

How to Plan Effective Website TemplatesAh, the delicate art of web user experience design. When starting new website projects with our clients, everyone (us included) is eager to jump into design. The trouble with skipping discovery and planning is that a lot of factors go into organizing an effective web page or pages. Here’s a roundup of the top 5 things we consider before we sit down to wireframe or design:

1. Goals

The goals for your website redesign need to be discussed and clearly outlined. Here are a few examples of how your goals impact content decisions: 

  • If your goal is to be a thought leader in the industry: We need to promote your blog, resources on the homepage, and relevant content within interior pages
  • If your goal is lead generation: We need places for calls-to-action and forms prominent in all pages
  • If your goal is to grow into new markets: You'll need to earn trust with your audience through testimonials, case studies, and other third party content like news articles, events, etc. 
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Topics: Inbound Websites

Your Website's Broken: When Website Visitors Don't Turn Into Sales

Why Website Visitors Aren't Turning Into Sales

Before making any purchases, buyers are doing most of their research online. They compare your company with the competition and may have made their decision without ever talking to a human. By the year 2020, customers will manage 85% of this traditional sales relationship without even talking to a person. We know that how you present your story to that buying audience is vital in getting the right information to your buyer and helping them in that decision making process. If we know they are doing their research online, make it easy for them to decide on bringing the right information to the right people while they are in the buying process research mode.  

But what if your website is just a virtual brochure of what your company does?

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Topics: Inbound Websites

[Infographic] The Phases of a Website ReDesign Project Plan

Redesigning a website is a major project for any company. And it's something that at some point every business does (or should do). But what goes into a website redesign? How does it work? How do you get from wanting a new website to it up and running like a well-oiled lead generating machine?

Each web design agency has their own secret sauce and process for building websites. Here at LyntonWeb we have a few elements that help our customers to not only be happy at launch, but to keep them (and their visitors) happy for time to come.

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Topics: Inbound Websites