Inbound Marketing Blog

What is Quality Assurance? [Why It's Important To Your New Website]

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What is quality assuranceQA. Quality Assurance. If you’ve worked on any type of project before you’ve probably heard this term before.

If you haven’t, QA is the process during a project where you put the thing you’re working on, in our case, websites, under a series of tests and user scenarios.

QA is an important process in any project to ensure that your product is 100% ready for launch. You don't want to find out afterwards that everything is a mess and broken like Apple did this week with their iOS 8 update. We don't need any crying Dawsons.

Testing and QA is something that we at LyntonWeb think about a lot.

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Topics: Inbound Websites

3 Reasons Your Website Needs User Testing

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Does my website need user testingUser testing is a quick way to show users your wireframes, designs or development site to get feedback. There are several tools out there that will help you set up user testing. A couple of our favorites are usertesting.com and usabilityhub.com.

For an inbound marketer, quick feedback with user testing can help you avoid costly mistakes with your website. Now let’s talk about some reasons why you might need user testing.

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Topics: Inbound Websites

8 WordPress Plugins Inbound Marketers Can't Live Without

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8 WordPress Plugins we can't live withoutI love WordPress. I’ve been using it for about 7 years on over a dozen personal sites. Not to mention the countless number of client sites we’ve built on WordPress over the years here at LyntonWeb.

It’s a great (and free!) CMS for beginners all the way up to advanced developers. However, out of the box it’s missing some basic features, which is where plugins come in. Here are some of our favorites that we include on almost every WordPress site we build:
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Topics: Inbound Websites

3 Reasons Mobile Websites Suck

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3 Reasons Mobile Websites SuckWe’ve been banging the responsive website drum for some time now. We relaunched our website last summer with a responsive design built on top of HubSpot’s powerful COS. And we’ve been launching responsive websites for our clients on both HubSpot and WordPress since.

Do you need a responsive website?

Short answer: Yes.

Long answer: Hell yes.

Not sure what a responsive website is? Where have you been?

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Topics: Inbound Websites

You Don’t Know Where Those Domains Have Been!

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You Don't Know Where Those Domains Have Been!I see it time and time again. A company comes to me for a website redesign or to get some SEO work done. Somewhere in the discussion about 301ing some of the old pages to new areas of the site, a list of 20+ domains is sent to me. They are asking to forward all these domains to “help their SEO”.

I’m unsure where the rumor started that buying a bunch of domains and pointing them to your domain is a positive SEO strategy.

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Topics: Inbound Websites