Inbound Marketing Blog

8 WordPress Plugins Inbound Marketers Can't Live Without

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8 WordPress Plugins we can't live withoutI love WordPress. I’ve been using it for about 7 years on over a dozen personal sites. Not to mention the countless number of client sites we’ve built on WordPress over the years here at LyntonWeb.

It’s a great (and free!) CMS for beginners all the way up to advanced developers. However, out of the box it’s missing some basic features, which is where plugins come in. Here are some of our favorites that we include on almost every WordPress site we build:
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Topics: Inbound Websites

3 Reasons Mobile Websites Suck

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3 Reasons Mobile Websites SuckWe’ve been banging the responsive website drum for some time now. We relaunched our website last summer with a responsive design built on top of HubSpot’s powerful COS. And we’ve been launching responsive websites for our clients on both HubSpot and WordPress since.

Do you need a responsive website?

Short answer: Yes.

Long answer: Hell yes.

Not sure what a responsive website is? Where have you been?

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Topics: Inbound Websites

You Don’t Know Where Those Domains Have Been!

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You Don't Know Where Those Domains Have Been!I see it time and time again. A company comes to me for a website redesign or to get some SEO work done. Somewhere in the discussion about 301ing some of the old pages to new areas of the site, a list of 20+ domains is sent to me. They are asking to forward all these domains to “help their SEO”.

I’m unsure where the rumor started that buying a bunch of domains and pointing them to your domain is a positive SEO strategy.

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Topics: Inbound Websites

4 Examples of HubSpot COS Websites To Inspire Your Redesign

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On the fence about migrating your website to the HubSpot COS? Here are 4 examples, demonstrating the new features available to customers, to get excited about.

1. Multi-column forms on Homescout Realty

Homescout Realty redesigned with another HubSpot partner on the HubSpot COS. Along with a fresh design, Homescout features multiple columns forms – which is now a standard feature in the form tool – right on the homepage.

4 Examples of HubSpot COS Websites To Inspire Your Redesign

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Topics: Inbound Websites

5 Reasons Why Your WordPress Website Is Too Damn Slow

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speed up wordpress websiteYou've just launched your fancy new WordPress website, only to find out it takes longer to load than snail mailing a printed copy of your webiste? This is one of the downsides of using an open source content management system. Because it is extended profusely by third-party developers, the more features you add, the longer it takes to load.

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Topics: Inbound Websites

How Your Inbound Marketing Website Helps Your Sales Team Close Leads

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inboundwebsitesclosesalesTraditionally, your website is thought of as a marketing responsibility and falls on that department's plate. When I talk to people interested in redesigning their website they can be analysts, specialists, directors or managers, but all of them usually have the word 'marketing' in their title.

During my conversation I inevitably ask, "How can we design a website to support your sales team in closing leads?”

If I could see a blank stare through the phone, this is the point that it would happen. A well executed inbound website will always do a few key things:

  • It will showcase your brand
  • It will show what you are offering to your audience
  • It will generate leads, but also help your sales team close those leads
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Topics: Inbound Websites

It's Your Website, Dummy!

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What is Your Most Important Inbound Marketing Tool?Over the last 15 years I've seen how companies market themselves online change dramatically. Websites have evolved from a few pages with an occasional online store, to dynamic sites that are the center of their company’s social and media presence. These sites are even pushing and pulling data from various integration points.

Yet you still have people in high places that are stuck in the marketing dark ages.

They still focus most of their energy and budget on television, print, and snail mail; while either ignoring or short changing their website. Let me ask you this. When you see a commercial on TV and the product or service interests you; where is the first place you typically go?

To their website!

This is true of all outbound marketing media: television, radio, print, snail mail; hell - even word of mouth. If the person is interested, most of them will jump on the web and pay your website a visit (probably your social pages too, but that’s another post). So… As a business, if a customer or prospect sees an ad for your company, what is the most important marketing tool you have today?

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Topics: Inbound Websites