I’ve talked about how your website can help your sales team close leads. HubSpot may be known for marketing automation and analytics. Yet for those who have sunk their teeth into both Signals and the Prospects tool also know that HubSpot is fantastic for sales. If you’re like me, you are all over the built in sales tools within HubSpot.
The Prospects tool is yet another way to give your sales team a handle on your leads and the information they need to take action. It’s less obvious than Signals, to paraphrase Chris O’Donnell, it’s like having a bucket filled with 95% sand and 5% gold. You can spend the time and find the gold if you take the right approach. I want you to be able to find the gold, let’s go through how to use the prospecting tool and what the data is telling you.
Step 1- Start filtering the sand