Inbound Marketing Blog

HubSpot Announces New CRM and Sales Products at #INBOUND14

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HubSpot announces CRM CRM, project management tools, marketing automation technology, and social media platforms. So many tools. What about when it becomes less helpful and just a lot of passwords, formats, and data entry? I have to admit, I am not a details person. I think about the end result, the big goal and how we make connections along the way.

When it comes to working with clients I’m all about building that relationship and making sure that I am always being helpful. Having too many tools to rely on is cumbersome, inefficient, and keeps me from focusing on that relationship being built. HubSpot has been at it again, working over the past year to make that relationship building easier as the reliance on old sales methodologies give way to inbound marketing and sales

 

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Topics: Marketing with HubSpot

How to Track the Success of Your Inbound Marketing Campaign In HubSpot

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HubSpot Campaign ToolWe all know how much I love HubSpot Social Inbox, and don't get me started about how much I love Inbound Sally. I've even recently talked about the #ShareACoke campaign. Talking about this campaign got me to thinking about one feature in particular in HubSpot. And that's one feature I don't think we use to its fullest potential.

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Topics: Marketing with HubSpot

Prepping for #INBOUND14: An Inbound Approach to an Outbound Conference

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Inbound 2014 ConferenceIt's that time of year again! School is back, the Houston Texans are getting ready for the Super Bowl, and there are only 3 weeks left until #INBOUND14. Where has summer gone!? In case you're new to our blog, or you're living under a rock, #INBOUND14 is HubSpot's yearly conference extravaganza. Held in Boston every year, it's the go-to-place for inbound marketers young and old. With keynote speakers, workshops, even concerts and happy hours, there's something for everyone.

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Topics: Marketing with HubSpot

3 Ways A HubSpot Agency Can Help You

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HubSpot Marketing HelpYou’ve been working hard at creating content and building audience engagement. But with every report you pull you realize you aren’t seeing the results that reflect how hard you’ve been working. You know HubSpot and you know your business, but what about those times when you get stuck? Or wish you had another hand or extra hours in the day to get it all done. Here’s a few ways to leverage a marketing agency to support your already awesome efforts and partner in making your marketing program a success:

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Topics: Marketing with HubSpot

Top 8 Reasons I Dig HubSpot Social Inbox

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Top 8 Reasons I Dig HubSpot Social InboxI just want to take this time to personally thank HubSpot for the tremendous improvements it's made to Social Inbox the past few months. You have truly embraced my obsession, I mean love, for social media and made my life as a busy inbound marketer that much easier. You have made it easier to publish, monitor, and grow my social media channels (as well as my clients). And for that HubSpot, I want you to know, I really dig Social Inbox. Like, for real. Here's why:

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Topics: Marketing with HubSpot

6 Ways HubSpot and Dynamics CRM can Supercharge Sales and Marketing

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6 Ways HubSpot and Dynamics CRM can Supercharge your Sales and MarketingUsing Microsoft Dynamics CRM? Do you have, or are you considering buying, HubSpot for your inbound marketing? Integrating the two systems together should be at the top of your list, but that's easier said than done. What does it mean to integrate HubSpot and Dynamics CRM? What should you expect an integration to do for you?

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Topics: Marketing with HubSpot

How the HubSpot Prospects Tool Helps Sales

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How the HubSpot Prospects Tool Helps SalesI’ve talked about how your website can help your sales team close leads. HubSpot may be known for marketing automation and analytics. Yet for those who have sunk their teeth into both Signals and the Prospects tool also know that HubSpot is fantastic for sales. If you’re like me, you are all over the built in sales tools within HubSpot.

The Prospects tool is yet another way to give your sales team a handle on your leads and the information they need to take action. It’s less obvious than Signals, to paraphrase Chris O’Donnell, it’s like having a bucket filled with 95% sand and 5% gold. You can spend the time and find the gold if you take the right approach. I want you to be able to find the gold, let’s go through how to use the prospecting tool and what the data is telling you.

Step 1- Start filtering the sand

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Topics: Marketing with HubSpot