Inbound Marketing Blog

Where a HubSpot User Can Benefit From Moz

As a HubSpot Gold Partner and Inbound Marketing Agency, it probably goes without saying that we use HubSpot’s software with each of our marketing clients. We use it for emails, blogs, landing pages, CTAs, you name it. Even though we love HubSpot, we are continually looking to provide additional reporting and SEO suggestions for our current (and future) clients - and Moz is a key tool we thought we should tell you about. 

About 8 months ago I started to explore what Moz (formerly SEOmoz) had to offer. My experience since then has lead me to believe it is the most natural extension of HubSpot tools (and at a significantly smaller investment of $99 per month).

So for all of you HubSpot users, here are some benefits of using Moz, too: 

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Topics: Marketing with HubSpot

Launching Your Site On HubSpot's COS the Right Way [Inbound Website Tips]

HubSpot COS Migration checklistSo you’re ready to launch your website on HubSpot’s great new COS. Fantastic!

We have a little practice with these things, to say the least - both on HubSpot’s CMS and COS, so we figured we'd share some tips and best practices with you...

Q/A and Testing

Before launching any project, you should do extensive quality assurance testing. Our internal team of developers, designers and project managers walk through the site with a fine tooth comb.

We test:
  • Browser compliance - We run each unique template through a screenshot test, making sure that each modern browser renders the site correctly.
  • Live testing - Screenshots aren’t enough. We live test each site in the two most recent versions of each major browser.
  • Functionality testing - If your site has any moving parts (figurative or literal) we thoroughly test them on multiple computers to ensure that everything works correctly and that the expected outcome(s) always occurs.
  • Content review - This is mostly for the client to review, but we also go over the site content as well. We check to make sure that things such as meta tags, page content, links, proper email notifications on forms, lead nurturing workflows, favicons, author bios, and more are all in place.
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Topics: Marketing with HubSpot, Inbound Websites

3 Key Ways To Make Sure Your Investment in HubSpot Pays Off

Make Your HubSpot Cost WorthwhileOver the past few years, I’ve seen some great results from inbound marketing across many companies and industries. I’ve witnessed inbound marketing increase traffic, leads, customers, and customer retention rates. And I have HubSpot to thank for a large part of that.

However, it’s no secret that HubSpot costs money. For some companies, that cost is a large investment. When you’re spending money on HubSpot, how do you make sure your investment is worthwhile?
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Topics: Marketing with HubSpot

You've Got HubSpot... Now What?

implementing inbound marketingEarlier this year I went on vacation to Cape Verde, Africa. And while I was there visiting, my friends and I hiked an active volcano on the island of Fogo. I still remember how impossible the volcano looked to hike at the start. Our guide kept insisting that it was just a little bit further until the top. And although I did do quite a bit of cursing on our ascent, he was right. It was that mentality of it just being a little bit further that kept me going until I finally reached the top.

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Topics: Marketing with HubSpot

All The Big Announcements - HubSpot Continues To Amaze At Inbound 2013

hubspot COS trialThe Inbound 2013 conference is in full swing and the crowds a buzz over HubSpot’s unveiling of their new Content Optimization System (COS) as well as a new tool for sales named Signals. Both of these offerings signify new strides in furthering the effectiveness and efficiencies of inbound marketing and a detailed overview these platforms demonstrates exactly how this is true.

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Topics: Marketing with HubSpot

Using HubSpot With Your Existing WordPress Website

Did you know WordPress has a HubSpot plugin? WordPress - the open source content management system platform used by millions of individuals and businesses, can integrate with HubSpot - the inbound marketing platform with blogging, landing page, contacts management, email and marketing automation functions. If you're sold on HubSpot but don't want to give up your existing WordPress site, you can do incredible things using the HubSpot for WordPress plugin.

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Topics: Marketing with HubSpot, Inbound Websites