Inbound Marketing Blog

3 Ways A HubSpot Agency Can Help You

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HubSpot Marketing HelpYou’ve been working hard at creating content and building audience engagement. But with every report you pull you realize you aren’t seeing the results that reflect how hard you’ve been working. You know HubSpot and you know your business, but what about those times when you get stuck? Or wish you had another hand or extra hours in the day to get it all done. Here’s a few ways to leverage a marketing agency to support your already awesome efforts and partner in making your marketing program a success:

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Topics: Marketing with HubSpot

Top 8 Reasons I Dig HubSpot Social Inbox

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Top 8 Reasons I Dig HubSpot Social InboxI just want to take this time to personally thank HubSpot for the tremendous improvements it's made to Social Inbox the past few months. You have truly embraced my obsession, I mean love, for social media and made my life as a busy inbound marketer that much easier. You have made it easier to publish, monitor, and grow my social media channels (as well as my clients). And for that HubSpot, I want you to know, I really dig Social Inbox. Like, for real. Here's why:

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Topics: Marketing with HubSpot

6 Ways HubSpot and Dynamics CRM can Supercharge Sales and Marketing

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6 Ways HubSpot and Dynamics CRM can Supercharge your Sales and MarketingUsing Microsoft Dynamics CRM? Do you have, or are you considering buying, HubSpot for your inbound marketing? Integrating the two systems together should be at the top of your list, but that's easier said than done. What does it mean to integrate HubSpot and Dynamics CRM? What should you expect an integration to do for you?

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Topics: Marketing with HubSpot

How the HubSpot Prospects Tool Helps Sales

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How the HubSpot Prospects Tool Helps SalesI’ve talked about how your website can help your sales team close leads. HubSpot may be known for marketing automation and analytics. Yet for those who have sunk their teeth into both Signals and the Prospects tool also know that HubSpot is fantastic for sales. If you’re like me, you are all over the built in sales tools within HubSpot.

The Prospects tool is yet another way to give your sales team a handle on your leads and the information they need to take action. It’s less obvious than Signals, to paraphrase Chris O’Donnell, it’s like having a bucket filled with 95% sand and 5% gold. You can spend the time and find the gold if you take the right approach. I want you to be able to find the gold, let’s go through how to use the prospecting tool and what the data is telling you.

Step 1- Start filtering the sand

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Topics: Marketing with HubSpot

How the HubSpot COS is Like The Avengers of Marketing Automation

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I’ve made it no secret that I’m a big comic book nerd. I love super heroes and I don’t care who knows it. When I have to explain something technical or complex to people, I’ll almost always relate it to super heroes because that’s what is on my mind 86% of the time (when I'm not at work thinking of websites and inbound marketing). 

I was recently trying to explain HubSpot’s COS to a not so technical friend who has a tiny bit of experience with WordPress. I kept saying a feature was like so and so, but on steroids. Like this and that, but on crack. More power! More craziness! 

That conversation led me to connect the HubSpot COS with none other than -  The Avengers!

How the HubSpot COS is Like The Avengers of Marketing Automation

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Topics: Marketing with HubSpot

Where a HubSpot User Can Benefit From Moz

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As a HubSpot Gold Partner and Inbound Marketing Agency, it probably goes without saying that we use HubSpot’s software with each of our marketing clients. We use it for emails, blogs, landing pages, CTAs, you name it. Even though we love HubSpot, we are continually looking to provide additional reporting and SEO suggestions for our current (and future) clients - and Moz is a key tool we thought we should tell you about. 

About 8 months ago I started to explore what Moz (formerly SEOmoz) had to offer. My experience since then has lead me to believe it is the most natural extension of HubSpot tools (and at a significantly smaller investment of $99 per month).

So for all of you HubSpot users, here are some benefits of using Moz, too: 

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Topics: Marketing with HubSpot

Launching Your Site On HubSpot's COS the Right Way [Inbound Website Tips]

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HubSpot COS Migration checklistSo you’re ready to launch your website on HubSpot’s great new COS. Fantastic!

We have a little practice with these things, to say the least - both on HubSpot’s CMS and COS, so we figured we'd share some tips and best practices with you...

Q/A and Testing

Before launching any project, you should do extensive quality assurance testing. Our internal team of developers, designers and project managers walk through the site with a fine tooth comb.

We test:
  • Browser compliance - We run each unique template through a screenshot test, making sure that each modern browser renders the site correctly.
  • Live testing - Screenshots aren’t enough. We live test each site in the two most recent versions of each major browser.
  • Functionality testing - If your site has any moving parts (figurative or literal) we thoroughly test them on multiple computers to ensure that everything works correctly and that the expected outcome(s) always occurs.
  • Content review - This is mostly for the client to review, but we also go over the site content as well. We check to make sure that things such as meta tags, page content, links, proper email notifications on forms, lead nurturing workflows, favicons, author bios, and more are all in place.
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Topics: Marketing with HubSpot, Inbound Websites

3 Key Ways To Make Sure Your Investment in HubSpot Pays Off

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Make Your HubSpot Cost WorthwhileOver the past few years, I’ve seen some great results from inbound marketing across many companies and industries. I’ve witnessed inbound marketing increase traffic, leads, customers, and customer retention rates. And I have HubSpot to thank for a large part of that.

However, it’s no secret that HubSpot costs money. For some companies, that cost is a large investment. When you’re spending money on HubSpot, how do you make sure your investment is worthwhile?
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Topics: Marketing with HubSpot