Inbound Marketing Blog

It's Your Website, Dummy!

What is Your Most Important Inbound Marketing Tool?Over the last 15 years I've seen how companies market themselves online change dramatically. Websites have evolved from a few pages with an occasional online store, to dynamic sites that are the center of their company’s social and media presence. These sites are even pushing and pulling data from various integration points.

Yet you still have people in high places that are stuck in the marketing dark ages.

They still focus most of their energy and budget on television, print, and snail mail; while either ignoring or short changing their website. Let me ask you this. When you see a commercial on TV and the product or service interests you; where is the first place you typically go?

To their website!

This is true of all outbound marketing media: television, radio, print, snail mail; hell - even word of mouth. If the person is interested, most of them will jump on the web and pay your website a visit (probably your social pages too, but that’s another post). So… As a business, if a customer or prospect sees an ad for your company, what is the most important marketing tool you have today?

more

Topics: Inbound Websites

How the HubSpot COS is Like The Avengers of Marketing Automation

I’ve made it no secret that I’m a big comic book nerd. I love super heroes and I don’t care who knows it. When I have to explain something technical or complex to people, I’ll almost always relate it to super heroes because that’s what is on my mind 86% of the time (when I'm not at work thinking of websites and inbound marketing). 

I was recently trying to explain HubSpot’s COS to a not so technical friend who has a tiny bit of experience with WordPress. I kept saying a feature was like so and so, but on steroids. Like this and that, but on crack. More power! More craziness! 

That conversation led me to connect the HubSpot COS with none other than -  The Avengers!

How the HubSpot COS is Like The Avengers of Marketing Automation

more

Topics: Inbound Websites

Inbound Marketing Highlights - Saying Sorry, Effies, & Existentialism

Inbound Marketing Highlights 

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Happy Easter! Have you finished your Easter egg hunt? Maybe you're happy with no hunting but loads of jelly beans and chocolate instead? 

Our articles this week: 

  1. Should brands apologize so much in social media?
  2. Annual Effies Survey: Content Is King
  3. Three Email Marketing Improvement Challenges for 2014
  4. Facebook's Existential Crisis
  5. 25 Web Design Tips To Honor 25 Years Of The Web
more

Topics: Sunday Inbound Marketing Highlights

SEO and the "Promise" of #1 Rankings on Google

SEO and the promise of #1 ranking on GoogleI never thought I would be writing a blog about the promise of #1 Google rankings in 2014. It's kind of like Vanilla Ice discussing his best rap techniques in 2014. One would think the past few years of regular Google algorithm updates (and the associated penalties on companies trying to cheat the system) would have educated folks.

more

Topics: Inbound Websites

Inbound Marketing Highlights - Ideal Length, Starting Over & HubSpot Down Under

 inboundmarketingHighlights_spring_(2)

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Do you have a spring in your step this Sunday? Are you ready for the Easter bunny next week? 

Our budding articles this week: 

  1. The ideal length for everything on the Internet
  2. Twitter's New Profiles: Everything You Need to Know
  3. Starting Over, Part 1: A Pre-Launch Checklist
  4. 10 Tactics You Must Use in Your Content Marketing Strategy
  5. Hubspot to open Australia office and grow ‘inbound’ marketing
more

Topics: Sunday Inbound Marketing Highlights