What does an inbound marketing agency do? It’s a question we get asked a lot. Do you just build websites? Do you just do online marketing? Do we need HubSpot to work with you? How can we tell the work we pay you for is having an impact? These are all very valid questions.
The best way to answer some of these questions is to share with you what we do here at LyntonWeb. Down here at the Lynton Corral, we focus on website design and development, HubSpot integration, and inbound marketing.
As an inbound agency our typical mandate is helping clients develop a strategy that will increase visitors, prospects, leads and ultimately sales. Unfortunately (or maybe fortunately) we cannot close sales. No one from an inbound marketing agency can get on the phone and be a closer for you. We can generate valid marketing and sales qualified leads that will support your sales team in closing deals.
If you’re expecting sales to increase by simply hiring an agency - you’re thinking about this stuff the wrong way. You should expect an effective and powerful lead generation strategy that includes the typical components of inbound marketing - social engagement, content generation, website optimization, and possibly paid media. If you’re expecting an inbound agency to close deals for you - you’re better off hiring a sales coach, not an agency.
So here's what we do - broken down.