Inbound Marketing Blog

4 Reasons to Attend Linking Up with LinkedIn

Share this post:
Linking Up with LinkedIn Hey Houstonites,  I'm teaching an in person seminar about LinkedIn and I'd love to see you there. You'll learn how to be a successful business on LinkedIn. You'll walk away knowing how to build out your company profile, use sponsored updates and ads, and how to polish up your own profile. A little bit of everything with a heavy focus on B2B business success. 

LinkedIn is both my favorite social media channel and it's a fantastic way to grow your audience. Let's talk about a few key metrics. LinkedIn has over 300 million members and 3 million company pages. With a 300:1 ratio, a successful company page opens up doors to growing your audience and generating sales. If the numbers aren’t enough, here are four reasons you need to attend my LinkedIn for B2B Seminar:

more

Topics: Houston Online Marketing

5 Tips To Be a Successful Marketing Professional in Houston

Share this post:

Marketing Professional in HoustonI know how busy life can get. You have full time jobs, kids, boyfriends, working out every day (umm...) and trying to mix in a social life and networking can be downright exhausting. But have no fear, Inbound Marketing Hero Jennifer is here! If you work in the crazy world of marketing, in the great city of Houston, Texas, here are some tips to help you make the most of your professional marketing career:

more

Topics: Houston Online Marketing

The Facebookification of Twitter [Whatever you're doing Twitter, STOP]

Share this post:

Twitter is becoming FacebookI love Twitter. I first signed up in June of 2007 and never looked away. I was instantly hooked, and I'm very vocal about my love for Twitter, as well as helping new users learn how to use the service.

Things on Twitter moved a bit slower back then. It was easy to follow a couple hundred people and still read your entire feed easily. It’s a little trickier now that Twitter is a lot more popular and that on average there are 6,000 tweets posted every second.

Twitter has hinted at implementing a Facebook style filtered news feed for a while, and Anthony Noto, Twitter’s CFO, confirmed this a few weeks ago at a financial conference.

I am pretty vocal about my hatred of Facebook.

more

Topics: Inbound Marketing Tools

HubSpot Announces New CRM and Sales Products at #INBOUND14

Share this post:

HubSpot announces CRM CRM, project management tools, marketing automation technology, and social media platforms. So many tools. What about when it becomes less helpful and just a lot of passwords, formats, and data entry? I have to admit, I am not a details person. I think about the end result, the big goal and how we make connections along the way.

When it comes to working with clients I’m all about building that relationship and making sure that I am always being helpful. Having too many tools to rely on is cumbersome, inefficient, and keeps me from focusing on that relationship being built. HubSpot has been at it again, working over the past year to make that relationship building easier as the reliance on old sales methodologies give way to inbound marketing and sales

 

more

Topics: Marketing with HubSpot

Stop Focusing on Lead Quantity to Grow your Business

Share this post:

What is lead quantity and lead qualityAs marketers we know generating leads is a big component indicating success. When it all comes down to it, the content we create is to grow an audience of potential customers. We love seeing the numbers of leads grow. We set goals and aim high. Bosses love seeing a 100x growth on lead count. And why wouldn’t they? More leads means more potential sales.

Or does it? Lead quantity is a valuable metric to track and work towards achieving, but it’s not the only measurement for lead analysis. Where lead quantity ensures you are gaining a reading audience, lead quality is ensuring those leads are potential customers. You want leads who have a high potential of buying from you. Flip the switch and change your marketing focus from high quantity to generating high quality leads. This will mean a shift from a wealth of dedicated readers to dedicated customers.

more

Topics: Inbound Marketing