Inbound Marketing Blog

HubSpot Announces New CRM and Sales Products at #INBOUND14

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HubSpot announces CRM CRM, project management tools, marketing automation technology, and social media platforms. So many tools. What about when it becomes less helpful and just a lot of passwords, formats, and data entry? I have to admit, I am not a details person. I think about the end result, the big goal and how we make connections along the way.

When it comes to working with clients I’m all about building that relationship and making sure that I am always being helpful. Having too many tools to rely on is cumbersome, inefficient, and keeps me from focusing on that relationship being built. HubSpot has been at it again, working over the past year to make that relationship building easier as the reliance on old sales methodologies give way to inbound marketing and sales

 

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Topics: Marketing with HubSpot

Stop Focusing on Lead Quantity to Grow your Business

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What is lead quantity and lead qualityAs marketers we know generating leads is a big component indicating success. When it all comes down to it, the content we create is to grow an audience of potential customers. We love seeing the numbers of leads grow. We set goals and aim high. Bosses love seeing a 100x growth on lead count. And why wouldn’t they? More leads means more potential sales.

Or does it? Lead quantity is a valuable metric to track and work towards achieving, but it’s not the only measurement for lead analysis. Where lead quantity ensures you are gaining a reading audience, lead quality is ensuring those leads are potential customers. You want leads who have a high potential of buying from you. Flip the switch and change your marketing focus from high quantity to generating high quality leads. This will mean a shift from a wealth of dedicated readers to dedicated customers.

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Topics: Inbound Marketing

3 Must Have Tools For Every Blogger

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3 must have tools for every bloggerOne of the aspects I like about being an inbound marketer is the opportunity it gives me to blog. Unfortunately, blogging for LyntonWeb can take a backseat to client work. The cobbler's children have no shoes - yes? To speed things up and stay efficient, I use three power tools when I blog. These tools help me create more valuable, readable, and shareable content on a regular basis:

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Topics: Inbound Marketing Tools

How to Track the Success of Your Inbound Marketing Campaign In HubSpot

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HubSpot Campaign ToolWe all know how much I love HubSpot Social Inbox, and don't get me started about how much I love Inbound Sally. I've even recently talked about the #ShareACoke campaign. Talking about this campaign got me to thinking about one feature in particular in HubSpot. And that's one feature I don't think we use to its fullest potential.

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Topics: Marketing with HubSpot

Why Inbound.org is Better Than LinkedIn and 4 Features to Rave About

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Top Inbound.org FeaturesDon’t get me wrong, I love LinkedIn. In fact, it’s my social channel of choice when it comes to networking, lead generation, and watching people do it wrong. But let me let you in on a little secret fellow marketers. Come in close, I want to make sure you hear me. It’s called inbound.org, and it’s about to take the marketing world by storm. Brought to us by Dharmesh Shah and Rand Fishkin, Inbound.org has LinkedIn-esque elements. It is also different, it’s dedicated to the world of inbound marketing and technology. LinkedIn is a networking tool for all industries. Inbound.org focuses on being a place for inbound marketers to find content, connect with peers, and talk shop. Let’s run through some of the key elements of inbound.org and you’ll be running to sign up by the last paragraph.

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Topics: Inbound Marketing Tools