Inbound Marketing Blog

Four Things You Need in Your 2015 Marketing Budget

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Four things you need in your 2015 marketing budget
With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our efforts and how we’re structuring 2015 goals. With that we need to consider the cost of getting the most out of our marketing and the resources we’d like to put in place connect with our audience and generate leads. Knowing how much money you are allocating to your marketing budget sets you up for success in 2015. But where do you even start? What elements are important or required? Let's talk about it. Here are four key components to consider when setting up your marketing budget for 2015.
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Topics: Inbound Marketing

Four Tips to Build Your Business On LinkedIn

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Tips to Build Build Your Business on LinkedInI’ve said it before, LinkedIn is my social media channel of choice. With over 300 million members, LinkedIn is a fantastic opportunity for both the individual and company to grow your audience and generate business. But how do you know what features to use or what best practices to follow? We taught a little seminar to help get people confident on which tools to use. But no worries if you didn’t get to attend Linking Up with LinkedIn, here are the four key takeaways to help you grow your brand and your business.
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Topics: Inbound Marketing

What is Quality Assurance? [Why It's Important To Your New Website]

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What is quality assuranceQA. Quality Assurance. If you’ve worked on any type of project before you’ve probably heard this term before.

If you haven’t, QA is the process during a project where you put the thing you’re working on, in our case, websites, under a series of tests and user scenarios.

QA is an important process in any project to ensure that your product is 100% ready for launch. You don't want to find out afterwards that everything is a mess and broken like Apple did this week with their iOS 8 update. We don't need any crying Dawsons.

Testing and QA is something that we at LyntonWeb think about a lot.

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Topics: Inbound Websites

4 Reasons to Attend Linking Up with LinkedIn

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Linking Up with LinkedIn Hey Houstonites,  I'm teaching an in person seminar about LinkedIn and I'd love to see you there. You'll learn how to be a successful business on LinkedIn. You'll walk away knowing how to build out your company profile, use sponsored updates and ads, and how to polish up your own profile. A little bit of everything with a heavy focus on B2B business success. 

LinkedIn is both my favorite social media channel and it's a fantastic way to grow your audience. Let's talk about a few key metrics. LinkedIn has over 300 million members and 3 million company pages. With a 300:1 ratio, a successful company page opens up doors to growing your audience and generating sales. If the numbers aren’t enough, here are four reasons you need to attend my LinkedIn for B2B Seminar:

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Topics: Houston Online Marketing

5 Tips To Be a Successful Marketing Professional in Houston

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Marketing Professional in HoustonI know how busy life can get. You have full time jobs, kids, boyfriends, working out every day (umm...) and trying to mix in a social life and networking can be downright exhausting. But have no fear, Inbound Marketing Hero Jennifer is here! If you work in the crazy world of marketing, in the great city of Houston, Texas, here are some tips to help you make the most of your professional marketing career:

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Topics: Houston Online Marketing