Most corporate decision makers will not buy your product or service after seeing your banner ad or after seeing you rank highly in search engine results. Closing a deal on software or signing a year long engagement is not an impulse buy. Buying Skittles for your kids in a checkout line - sure, impulse buy. Paying $20 or $30K for software - that requires a bit of time and analysis before purchase. That's where the power of content comes into play.
Topics: Inbound Marketing