Inbound Marketing Blog

Marketing Emails For People Who Hate Marketing Emails

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How to Send Emails to People Who Hate Marketing EmailsDon’t tell my LyntonWeb coworkers in the Marketing Department, but I don’t like marketing emails. They’re fine people (mostly), and create great content for LyntonWeb and our customers. But it’s some of our colleagues in the marketing world that give marketers a bad name.

Do you remember when you first got an email address? For me it was back in 1995, and any new email back then was exciting. New jokes from a comedy newsletter, an African prince who needed help to free his inheritance, a chain letter that I had to forward on to 12 people. Whatever. It was new and exciting.
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Topics: Inbound Marketing

Inbound Marketing Highlights - Google Penalties, WOMM & Design Trends

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Is this summer flying by or what? How is the end of July coming up so fast?? 

Our articles this week: 

  1. How to Get More Leads With Creative Social Tactics
  2. Why CMOs should be looking out for Google penalties
  3. 18 pivotal web design trends for 2014
  4. The Pieces of an Integrated Digital Marketing Strategy
  5. Why Word Of Mouth Marketing Is The Most Important Social Media
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Topics: Inbound Marketing Highlights

8 WordPress Plugins Inbound Marketers Can't Live Without

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8 WordPress Plugins we can't live withoutI love WordPress. I’ve been using it for about 7 years on over a dozen personal sites. Not to mention the countless number of client sites we’ve built on WordPress over the years here at LyntonWeb.

It’s a great (and free!) CMS for beginners all the way up to advanced developers. However, out of the box it’s missing some basic features, which is where plugins come in. Here are some of our favorites that we include on almost every WordPress site we build:
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Topics: Inbound Websites

Inbound Marketing Highlights - Long-Tails, Potato Salad & Culture

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 Inbound Marketing Highlights

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's summertime - when the living is right and the inbound blogging is easy. 

Our articles this week: 

  1. Four Signs That Long-Tail Content Is Experiencing a Rebirth
  2. 10 time-saving social media tools (so you can actually enjoy your vacation)
  3. The Most Influential CMOs On Twitter
  4. Company Culture: What it (Really) Is and Why it Matters in Marketing
  5. Potato Salad Kickstarter Campaign Raises Over $46,000
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Topics: Inbound Marketing Highlights

Inbound Marketing Highlights - Facebook Psy-Ops and Halligan Advice

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 Inbound Marketing Highlights- July Fourth

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. We hope that you and yours enjoyed a sparkly Fourth and are taking advantage of the long weekend!

Our articles this week: 

  1. Facebook Tinkers With Users’ Emotions in News Feed Experiment, Stirring Outcry
  2. The Morality Of A/B Testing
  3. 5 Content Marketing Lessons You Don’t Want to Learn the Hard Way
  4. CEOs: It's Time To Take Back Ownership of Marketing
  5. HubSpot CEO stirs tech startups at MassChallenge
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Topics: Inbound Marketing Highlights

5 Step Process to Personalizing Your Website [New eBook]

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5 Step Process to Personalizing Your WebsiteIn today's digital world, it's not enough to simply redesign your website to make it look "pretty" for a certain group of people. There's more to a successful website than an attractive design.

Most approach a website redesign with a broad group of people or certain industry in mind. The truth is that you actually need to personalize your website for each specific visitor. 

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Topics: Inbound Marketing

Redesigning Your Website? Top 4 Questions Your Agency May Ask

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Redesigning Your Website? Top 4 Questions Your Agency May AskHere at the LyntonWeb corral, we develop quite a few websites for our clients. With each client we kick off the project with a discovery. Not learning about what you need is like going to a restaurant and letting me pick your meal without asking what you like. Chances are I’m going to be ordering something you don't like.

I start the process with a series of interviews and questions during this vital “getting to know you phase."

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Topics: Inbound Marketing