Inbound Marketing Blog

8 Tools Every Marketer Needs in 2015

Share this post:

Marketing tools from LyntonWeb I’m all about two things. 1. Generating quality leads and 2. removing unnecessary challenges from my day (and making sure you aren’t failing on LinkedIn). In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015. 

more

Topics: Inbound Marketing

5 Things Fantasy Football Taught Me About Inbound Marketing

Share this post:

What Fantasy Football Taught Me About Inbound MarketingMy love for football (and the Houston Texans) has grown stronger and stronger over the years. I've always refused to be the typical girl stereotype football fan asking her boyfriend "Like OMG! Like what the heck is a 3rd down?" during a game. 

So this year I decided to give Fantasy Football a shot. I thought I did a solid job drafting my team. I thought the hard work was over. I was just going to relax and watch my team slide into victory and would sing "We are the champion" to all the boys who thought girls aren't any good at Fantasy Football. But as the weeks went on, I got a little more than I bargained for.

Of course I compare everything to my career, so I thought I'd give you 5 things that fantasy football has taught me about inbound marketing (so far):

more

Topics: Inbound Marketing

Four Things You Need in Your 2015 Marketing Budget

Share this post:
Four things you need in your 2015 marketing budget
With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our efforts and how we’re structuring 2015 goals. With that we need to consider the cost of getting the most out of our marketing and the resources we’d like to put in place connect with our audience and generate leads. Knowing how much money you are allocating to your marketing budget sets you up for success in 2015. But where do you even start? What elements are important or required? Let's talk about it. Here are four key components to consider when setting up your marketing budget for 2015.
more

Topics: Inbound Marketing

Four Tips to Build Your Business On LinkedIn

Share this post:
Tips to Build Build Your Business on LinkedInI’ve said it before, LinkedIn is my social media channel of choice. With over 300 million members, LinkedIn is a fantastic opportunity for both the individual and company to grow your audience and generate business. But how do you know what features to use or what best practices to follow? We taught a little seminar to help get people confident on which tools to use. But no worries if you didn’t get to attend Linking Up with LinkedIn, here are the four key takeaways to help you grow your brand and your business.
more

Topics: Inbound Marketing

What is Quality Assurance? [Why It's Important To Your New Website]

Share this post:

What is quality assuranceQA. Quality Assurance. If you’ve worked on any type of project before you’ve probably heard this term before.

If you haven’t, QA is the process during a project where you put the thing you’re working on, in our case, websites, under a series of tests and user scenarios.

QA is an important process in any project to ensure that your product is 100% ready for launch. You don't want to find out afterwards that everything is a mess and broken like Apple did this week with their iOS 8 update. We don't need any crying Dawsons.

Testing and QA is something that we at LyntonWeb think about a lot.

more

Topics: Inbound Websites