Inbound Marketing Blog

4 Website Lies You Should Stop Believing

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website lies to stop believingWhen you’ve been building websites for as long as we have you hear a lot of lies, falsehoods, misconceptions, and other stuff that makes you do that confused dog look. 

Don’t fear, though. We’re here to clear some of these things up for you. Here are 4 website lies that you really should stop listening to:

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Topics: Inbound Websites

What Taylor Swift DOES Know About Inbound Marketing

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Taylor Swift Inbound MarketingI thought my co-worker Bridget was my friend. Then she wrote this blog about what Taylor Swift doesn't know about inbound marketing. Doesn't she know how much I love Taylor? Doesn't she know I have every single deluxe CD and been to every single world tour concert?

I took her blog as a personal insult. Given Taylor Swift's recent Time cover, #1 album, and millions of social media followers, I knew I had to defend her honor. Here is what Taylor Swift does know about inbound marketing: Take that, Bridget.

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Topics: Inbound Marketing

How to Connect With Your Audience

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We’re long past the days where you could run a business without a website. You need one. That’s not even debated any more. But now that you do have a website (if not, call us) are you talking to your audience? Like, are you truly speaking to them?

First off, are you using language that is way above, or way below your target audience’s understanding? If your target audience is lawyers, you can use very specific language to talk to lawyers. But if you are a lawyer and you’re using your website to attract clients you can’t use the same terminology and methods to attract non-lawyers. People need to understand what you’re saying.

Speaking to your audience
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Topics: Inbound Marketing

3 Things You're Not Doing on LinkedIn But Should Be

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3 Things to Do on LinkedInLinkedIn. The Facebook of business. The place where 'grown-ups' hang out around the virtual water cooler. However you use this popular social channel (unless you're a professional recruiter) you're likely missing opportunities to connect and engage with industry peers. Here are some easy ways to get more from LinkedIn for your company and yourself:

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Topics: Inbound Marketing

What Taylor Swift Doesn't Know About Inbound Marketing

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Taylor Swift is not an inbound marketerThe big news in the music industry this week was the divorce of Taylor Swift and Spotify. In one fell swoop, Swift pulled her music from the paid streaming service. Old albums and new yanked from the cyber waves and from her audience’s online playlists. Her reason behind this? Push her audience to buy her albums rather than streaming them for free.

We all want to get paid for our hard work. To quote Kevin Costner, “Nothing is free in Waterworld.” But where she takes a stand in increasing album sales, she turns her back on her audience. Core to inbound marketing is the connection with your audience. A connection made by sharing content and building trust, a trust Taylor Swift is arguably risking. Here are a few things Taylor Swift doesn’t know about inbound marketing. A focus on buyer personas and content strategy may have kept her relationship with both Spotify and her audience intact.

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Topics: Inbound Marketing

The Ultimate 2015 Inbound Marketing Template

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inbound marketing templateBoo! It's that time of year again. And no I don't mean Halloween. It's time to look ahead to your inbound marketing efforts in 2015 and commit to making it a better year than 2014. To that end, the cowboys and cowgirls here at LyntonWeb are proud to present our Ultimate 2015 Inbound Marketing Template. 

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Topics: Inbound Marketing