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Inbound Marketing News
features the latest blogs and resources to help your business stay social.
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Tom Peters talks about the little big things
www.webinknow.com
—
Tom Peters sat down to answer some questions for us on video. Great stuff here. If you don't have 12 minutes for the entire thing, check out the timeouts below and do listen to Tom answer at least one question.
Tags:
books
1 point,
submitted
3 days ago
by
Daniel Lynton
0 comments
Vote
9 Killer Tips for Location-Based Marketing
mashable.com
—
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world
Tags:
Small Business
social media
strategy
1 point,
submitted
3 days ago
by
Daniel Lynton
0 comments
Vote
Is Twitter any use for retailers?
econsultancy.com
—
The growing popularity of Twitter has led thousands of businesses to launch profiles, and there is no surer way for a company to be seen as ‘not getting it’ as to not be tweeting.
Tags:
ecommerce
Small Business
social media
twitter
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
Vote
The Brand Dashboard: A Window to Relevance
www.briansolis.com
—
Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.
Tags:
inbound marketing
PR
social media
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
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4 Ways to Effectively Use Social Media as a Catalyst
mashable.com
—
As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer
Tags:
nonprofit
social media
strategy
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
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Q&A: Patrick Keane on Associated Content's approach to publishing and the death of engagement
econsultancy.com
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For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched re
Tags:
content marketing
engagement
social media
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
Vote
SXSW: Content Strategy - Fancy Name for a ‘Plan,’ or Key to Marketing Communication?
blog.hubspot.com
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This talk bills content strategy as a way to design a comprehensive user experience. Margot Bloomstein discussed the idea of content strategy from the perspectives of all the different stakeholders you might have in a content or web project.
Tags:
content marketing
strategy
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
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Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party
blog.hubspot.com
—
How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!
Tags:
Small Business
social media
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
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Using Social Radar to Visualize Influencers
www.webmetricsguru.com
—
I spoke with Dave Reed of Social Radar today and we had an interesting conversation about using Social Radar to visualize influencers. I decided to replicate what we discussed using food bloggers in New York City.
Tags:
social media
tools
1 point,
submitted
4 days ago
by
Daniel Lynton
0 comments
Vote
'The Basics' May Be Enough To Make You Great
www.mpdailyfix.com
—
Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think.
Tags:
advice
sales
1 point,
submitted
5 days ago
by
Daniel Lynton
0 comments
Vote
5 Ecommerce Social Media Marketing Tips
www.toprankblog.com
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If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites.
Tags:
ecommerce
social media
1 point,
submitted
5 days ago
by
Daniel Lynton
0 comments
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What Happens When You Introduce 350 Staff to Social Media
www.socialmediatoday.com
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Last fall, we marched all 350 or so Environmental Defense Fund staff through two days of a social media challenge. Looking back, I’m happy to report that the experiment paid off.
Tags:
nonprofit
social media
1 point,
submitted
6 days ago
by
Daniel Lynton
0 comments
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Social business beyond just the marketing department
www.webinknow.com
—
I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company.
Tags:
inbound marketing
social business
social media
1 point,
submitted
6 days ago
by
Daniel Lynton
0 comments
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Sales 2.0: Sell Faster, Better, and Smarter
blog.marketo.com
—
The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracl
Tags:
inbound marketing
sales
social media
1 point,
submitted
6 days ago
by
Daniel Lynton
0 comments
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Social Capital: The Currency of the Social Economy
www.socialmediatoday.com
—
The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually ben
Tags:
social media
1 point,
submitted
1 week ago
by
Daniel Lynton
0 comments
Vote
Are Brands Really "On" Twitter?
www.twistimage.com
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It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. Th
Tags:
advice
social media
twitter
1 point,
submitted
2 weeks ago
by
Daniel Lynton
0 comments
Vote
Book Review: The New, New Rules of Marketing and PR
www.conversationagent.com
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This is not a book just for marketers and PR professionals. It's a handy manual for business people who want to connect with their customers on the Web and earn word-of-mouth marketing off line.
Tags:
books
PR
social media
1 point,
submitted
2 weeks ago
by
Daniel Lynton
0 comments
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At Balsamiq, Everyone Blogs. Join us.
www.balsamiq.com
—
The Balsamiq Blog is my third blog. I started in 2003 with Peldi’s Little Blog in which I shared sample applications and things that I learned at work about Flash Communication Server, and ran it for about 3 years.
Tags:
advice
blogging
Small Business
1 point,
submitted
2 weeks ago
by
Daniel Lynton
0 comments
Vote
5 Fantastic Facebook Fan Page Ideas to Learn From
mashable.com
—
So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.
Tags:
facebook
strategy
1 point,
submitted
2 weeks ago
by
Daniel Lynton
0 comments
Vote
Promote a Business Blog - 5 Tips
www.toprankblog.com
—
Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion.
Tags:
advice
blogging
1 point,
submitted
2 weeks ago
by
Daniel Lynton
0 comments
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