http://lyntonlabs.web7.hubspot.com RSS feed for Inbound Marketing News 60 http://www.webinknow.com/2010/03/tom-peters-talks-about-the-little-big-things.html http://www.webinknow.com/2010/03/tom-peters-talks-about-the-little-big-things.html 2010-03-16T02:30:03.6430000Z Tom Peters sat down to answer some questions for us on video. Great stuff here. If you don't have 12 minutes for the entire thing, check out the timeouts below and do listen to Tom answer at least one question. books Mon, 15 Mar 2010 21:30:03 GMT http://mashable.com/2010/03/15/location-based-marketing/ http://mashable.com/2010/03/15/location-based-marketing/ 2010-03-16T02:25:02.5830000Z Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. Small Business social media strategy Mon, 15 Mar 2010 21:25:02 GMT http://econsultancy.com/blog/5575-is-twitter-any-use-for-retailers http://econsultancy.com/blog/5575-is-twitter-any-use-for-retailers 2010-03-14T05:27:15.9770000Z The growing popularity of Twitter has led thousands of businesses to launch profiles, and there is no surer way for a company to be seen as ‘not getting it’ as to not be tweeting. ecommerce Small Business social media twitter Sat, 13 Mar 2010 23:27:15 GMT http://www.briansolis.com/2010/03/the-brand-dashboard-a-window-to-relevance http://www.briansolis.com/2010/03/the-brand-dashboard-a-window-to-relevance 2010-03-14T05:24:45.5030000Z Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. inbound marketing PR social media Sat, 13 Mar 2010 23:24:45 GMT http://mashable.com/2010/03/12/social-media-catalyst/ http://mashable.com/2010/03/12/social-media-catalyst/ 2010-03-14T05:22:41.0630000Z As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer’s biggest challenge. nonprofit social media strategy Sat, 13 Mar 2010 23:22:41 GMT http://econsultancy.com/blog/5573-interview-with-patrick-keane-of-associated-content http://econsultancy.com/blog/5573-interview-with-patrick-keane-of-associated-content 2010-03-14T05:10:56.0900000Z For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched resources. content marketing engagement social media Sat, 13 Mar 2010 23:10:56 GMT http://blog.hubspot.com/blog/tabid/6307/bid/5720/SXSW-Content-Strategy-Fancy-Name-for-a-Plan-or-Key-to-Marketing-Communication.aspx http://blog.hubspot.com/blog/tabid/6307/bid/5720/SXSW-Content-Strategy-Fancy-Name-for-a-Plan-or-Key-to-Marketing-Communication.aspx 2010-03-14T05:09:04.6330000Z This talk bills content strategy as a way to design a comprehensive user experience. Margot Bloomstein discussed the idea of content strategy from the perspectives of all the different stakeholders you might have in a content or web project. content marketing strategy Sat, 13 Mar 2010 23:09:04 GMT http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx 2010-03-14T05:00:22.3400000Z How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course! Small Business social media Sat, 13 Mar 2010 23:00:22 GMT http://www.webmetricsguru.com/archives/2010/03/using-social-radar-to-visualize-influencers/ http://www.webmetricsguru.com/archives/2010/03/using-social-radar-to-visualize-influencers/ 2010-03-14T04:59:08.3070000Z I spoke with Dave Reed of Social Radar today and we had an interesting conversation about using Social Radar to visualize influencers. I decided to replicate what we discussed using food bloggers in New York City. social media tools Sat, 13 Mar 2010 22:59:08 GMT http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/ http://www.mpdailyfix.com/the-basics-may-be-enough-to-make-you-great/ 2010-03-14T04:49:21.6400000Z Taking your business from good to great to remarkable can seem a daunting task. But, it may be easier than you think. advice sales Sat, 13 Mar 2010 22:49:21 GMT http://www.toprankblog.com/2010/03/ecommerce-marketing-social-media-tips http://www.toprankblog.com/2010/03/ecommerce-marketing-social-media-tips 2010-03-14T04:44:53.4930000Z If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. ecommerce social media Sat, 13 Mar 2010 22:44:53 GMT http://www.socialmediatoday.com/SMC/180678 http://www.socialmediatoday.com/SMC/180678 2010-03-12T16:32:07.8230000Z Last fall, we marched all 350 or so Environmental Defense Fund staff through two days of a social media challenge. Looking back, I’m happy to report that the experiment paid off. nonprofit social media Fri, 12 Mar 2010 10:32:07 GMT http://www.webinknow.com/2010/03/social-business-beyond-just-the-marketing-department.html http://www.webinknow.com/2010/03/social-business-beyond-just-the-marketing-department.html 2010-03-12T16:26:50.8170000Z I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company. inbound marketing social business social media Fri, 12 Mar 2010 10:26:50 GMT http://blog.marketo.com/blog/2010/03/sales-20-sell-faster-better-and-smarter.html http://blog.marketo.com/blog/2010/03/sales-20-sell-faster-better-and-smarter.html 2010-03-12T16:25:40.2230000Z The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. More specifically, the event is bringing together sales and marketing leaders to leverage sales-oriented SaaS technologies so their teams can sell faster, better, and smarter. inbound marketing sales social media Fri, 12 Mar 2010 10:25:40 GMT http://www.socialmediatoday.com/SMC/179008 http://www.socialmediatoday.com/SMC/179008 2010-03-05T17:01:48.1500000Z The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually beneficial alliances. social media Fri, 05 Mar 2010 11:01:48 GMT http://www.twistimage.com/blog/archives/are-brands-really-on-twitter http://www.twistimage.com/blog/archives/are-brands-really-on-twitter 2010-03-01T04:35:24.4470000Z It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. The knee-jerk reaction is, "this is a terrible use of Twitter!", but what if said company engaged with their industry analysts and journalist and let them know that this Twitter feed was set-up specifically for them, so that they did not clutter email inboxes or inundate voice mailboxes with pleas for a return phone call? Seems like a very smart use of Twitter (if it works and catches on). advice social media twitter Sun, 28 Feb 2010 22:35:24 GMT http://www.conversationagent.com/2010/02/the-new-new-rules-of-marketing-and-pr.html http://www.conversationagent.com/2010/02/the-new-new-rules-of-marketing-and-pr.html 2010-03-01T04:11:35.2270000Z This is not a book just for marketers and PR professionals. It's a handy manual for business people who want to connect with their customers on the Web and earn word-of-mouth marketing off line. books PR social media Sun, 28 Feb 2010 22:11:35 GMT http://www.balsamiq.com/blog/2010/02/03/everyone-blogs/ http://www.balsamiq.com/blog/2010/02/03/everyone-blogs/ 2010-02-28T00:59:36.9200000Z The Balsamiq Blog is my third blog. I started in 2003 with Peldi’s Little Blog in which I shared sample applications and things that I learned at work about Flash Communication Server, and ran it for about 3 years. advice blogging Small Business Sat, 27 Feb 2010 18:59:36 GMT http://mashable.com/2010/02/25/facebook-fan-page-ideas http://mashable.com/2010/02/25/facebook-fan-page-ideas 2010-02-27T21:49:17.3200000Z So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account. facebook strategy Sat, 27 Feb 2010 15:49:17 GMT http://www.toprankblog.com/2010/02/5tips-promote-blog http://www.toprankblog.com/2010/02/5tips-promote-blog 2010-02-27T21:46:28.6430000Z Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch What’s missing from the equation above? You guessed it: blog promotion. advice blogging Sat, 27 Feb 2010 15:46:28 GMT http://mashable.com/2010/02/26/google-buzz-small-business http://mashable.com/2010/02/26/google-buzz-small-business 2010-02-27T21:43:23.9230000Z Just when you thought you had social media figured out, Google has shaken things up with a new entrant into the market: Google Buzz. It’s integrated into Gmail, which means right out of the gate it potentially has an audience of tens of millions of people. As such, it could eventually prove as important to your business as the other services we’ve seen prosper in the past few years. Small Business social media Sat, 27 Feb 2010 15:43:23 GMT http://blog.hubspot.com/blog/tabid/6307/bid/5620/Companies-That-Blog-More-Have-More-Consistent-Sales.aspx http://blog.hubspot.com/blog/tabid/6307/bid/5620/Companies-That-Blog-More-Have-More-Consistent-Sales.aspx 2010-02-25T15:20:51.8530000Z How often should you post articles to your business blog? The short answer: More is better. HubSpot's recently released 2010 State of Inbound Marketing Report, based on a survey of 231 marketers, shows that companies that blog multiple times a day more consistently acquire customers from blogging. blogging content marketing inbound marketing strategy Thu, 25 Feb 2010 09:20:51 GMT http://rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html http://rossdawsonblog.com/weblog/archives/2009/07/launch_of_socia.html 2010-02-25T15:20:07.6670000Z Today we launch our Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Framework, Future of the Media Lifecycle, and Influence Landscape. social media strategy Thu, 25 Feb 2010 09:20:07 GMT http://mashable.com/2010/02/22/build-facebook-landing-page http://mashable.com/2010/02/22/build-facebook-landing-page 2010-02-25T04:54:03.3900000Z With Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page... advice facebook inbound marketing Wed, 24 Feb 2010 22:54:03 GMT http://econsultancy.com/blog/5457-how-to-stop-writing-rubbish-on-your-website-by-not-asking-everyone-what-they-think-4 http://econsultancy.com/blog/5457-how-to-stop-writing-rubbish-on-your-website-by-not-asking-everyone-what-they-think-4 2010-02-25T04:26:35.9670000Z So, "Rewrite your site” came in at number one in the Top five things you need to do online in 2010. What a shame most companies will mess that job up quite atrociously. advice Wed, 24 Feb 2010 22:26:35 GMT