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Inbound Marketing News
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9 Killer Tips for Location-Based Marketing
mashable.com
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Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world
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Small Business
social media
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5 months ago
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Daniel Lynton
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4 Ways to Effectively Use Social Media as a Catalyst
mashable.com
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As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer
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nonprofit
social media
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5 Fantastic Facebook Fan Page Ideas to Learn From
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So your business is on Facebook, and brand engagement is up thanks to some savvy social media strategy. You may even be interested in further distinguishing your brand by building a custom landing page for your account.
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facebook
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6 months ago
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Google Buzz: 5 Opportunities for Small Businesses
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Just when you thought you had social media figured out, Google has shaken things up with a new entrant into the market: Google Buzz. It’s integrated into Gmail, which means right out of the gate it potentially has an audience of tens of millions of p
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Small Business
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HOW TO: Build a Facebook Landing Page for Your Business
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With Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page...
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advice
facebook
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Social Media Trends at Fortune 100 Companies
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PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by
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How the Resort Industry is Using Social Media
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A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from
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B2C
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The Science of Building Trust With Social Media
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The Internet-era has made establishing trust an increasingly complicated issue. Our finely tuned ability to read facial expressions does not apply to e-mail, and emoticons are, at best, an imperfect substitute for sarcastic inflection (raise your han
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advice
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Compare Social Media Performance Head-to-Head with uberVu
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What Compete does for website analytics uberVU is now trying to do for social media. The company has just launched Compare, a new tool that does instant side-by-side social media performance comparisons by keyword or brand name.
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social media
tools
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Google Adds Facebook Pages to Real-time Search
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Google has announced that it has added a new content source to its real-time search feature: Facebook Pages.
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facebook
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SEO
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4 Terrific Tools for Creating Business Web Forms
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Web forms can be a great asset on your business site. They let you collect pertinent data and contact information from your visitors without exposing your direct e-mail address to the world. They also set specific boundaries on the type of data you r
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tools
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Make Your Small Business Geolocation-Ready
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Small businesses stand to increase their local audience and further their market reach through geolocation platforms, which attach real-world locations to mobile phones. Here are a few ways companies can become part of the location tagging world of s
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Why Brands are Becoming Media
mashable.com
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One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment r
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social media
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5 Tips for Creating Non-Profit Online Communities
mashable.com
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So much conversation about social networking revolves around Twitter and Facebook, but in actuality these networks are just the tip of the iceberg. From general networks like Wiser Earth and Care2, to cause specific networks like PickensPlan and the
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social media
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How the PGA Tour Uses Social Media to Connect with Fans
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For sports leagues, social media represents an unprecedented and unparalleled opportunity to connect with fans on a personal level. That’s especially true for non-team sports, such as golf, which tend to be more star driven and benefit greatly from f
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social media
strategy
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6 months ago
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Google Buzz Has Completely Changed the Game: Here’s How
mashable.com
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Google may have finally figured out social media, even if there have been some major slip-ups in the way. The implications of that realization could dramatically change social media as a tool and as an industry.
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social media
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The 10 Stages of Social Media Business Integration
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An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve n
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inbound marketing
PR
social media
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7 months ago
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Google Reader Lets You Subscribe to Any Page on the Web
mashable.com
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RSS technology makes it possible for anyone to keep up with fresh content without having to visit the site in question. Now the same holds for webpages without RSS thanks to a new Google Reader feature. Today Google has rolled out a subtle change to
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Google
web apps
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Social Is the Top Priority for Marketers in 2010 [STATS]
mashable.com
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Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.
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inbound marketing
PR
Research
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7 months ago
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4 Myths About Social Media and Business
mashable.com
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25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast.
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advice
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Small Business
social media
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7 months ago
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