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Vote Tom Peters talks about the little big things www.webinknow.com — Tom Peters sat down to answer some questions for us on video. Great stuff here. If you don't have 12 minutes for the entire thing, check out the timeouts below and do listen to Tom answer at least one question. Tags: books 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Social business beyond just the marketing department www.webinknow.com — I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company. Tags: inbound marketing social business social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Mary Henige of GM on storytelling and humanizing the company www.webinknow.com — The final video in my series of four from my day at General Motors is with Mary Henige who is in charge of both social media communications and broadcast communications. I ask her about her dual role and we talk about storytelling (especially online) Tags: social media strategy video 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Christopher Barger on social media communications at GM www.webinknow.com — Several people who have been following my video interviews with Fritz Henderson, CEO of General Motors and Bob Lutz, GM vice chairman have asked me how I was able to score such high profile discussions. Tags: social media strategy video 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Multiple online personality disorder www.webinknow.com — Damn, what the heck do you do when you're on Twitter and LinkedIn and Facebook and write a blog and post YouTube videos and more and want people to know about all of your online personalities? Tags: advice facebook inbound marketing LinkedIn social media strategy twitter 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Say NO to squeezing your buyers www.webinknow.com — The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again. Tags: content marketing ebook inbound marketing strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote The new rules of business-to-business marketing & PR www.webinknow.com — This 45-minute keynote presentation The New Rules of Marketing & PR for B2B Businesses is the first time my entire keynote for a B2B audience has been made available in this way. After the keynote, I answer a few questions for another ten minutes Tags: B2B inbound marketing marketing video 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Stupid press release spam www.webinknow.com — I want to know why companies insist on sending me press releases via email in areas that I clearly do not cover. What a pain in the butt to have to wade through these things in my inbox every day. Tags: advice B2B content marketing PR press release 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Hey B2B marketers: It's okay to have fun! www.webinknow.com — Why is so much business-to-business marketing dreadfully boring? I think it's because the marketers involved think "business" as in "I am marketing to a business" and this results in an overly serious tone. After all, if you ar Tags: advice B2B content marketing inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Online video as lead generation www.webinknow.com — Video has been available on the Web for years and with YouTube it is simple for anyone to create and post a video online. However, a legitimate criticism of video (especially from B2B marketers) has been that it is tough to do lead generation. Sur Tags: B2B inbound marketing lead generation video 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote A surprisingly fun and interesting B2B ebook from CareerBuilder www.webinknow.com — Most B2B communications is dry and boring. Most B2B content offers send buyers to a squeeze page requiring an email address. As a result most buyers just can’t be bothered. Tags: B2B content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Contests encourage people to shoot videos promoting your product www.webinknow.com — How cool is it when you have a product or service that lends itself to people shooting videos for you! As a marketer or business owner, how amazing is it when people are eager to spread your ideas and share stories for you. Tags: blogging contest video word of mouth marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote CEO blogger reaches a global audience including the media and employees www.webinknow.com — Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog. I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially those from large organiz Tags: blogging inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Marketing products with very long sales cycles www.webinknow.com — My daughter is a junior (third year) in high school so we are still a year away from the college application season here in the U.S. But get this - my family has been in college shopping mode for three years! Tags: advice B2B education inbound marketing lead nurturing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: Social media marketing explained in 61 words www.webinknow.com — You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online fo Tags: inbound marketing social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: 48 ways to explain Twitter to skeptics www.webinknow.com — On Christmas Eve with my family, my brother Peter brought up Twitter and expressed skepticism. Rather than try to explain Twitter myself, I tweeted to see what others had to say. Tags: twitter 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: Free ebook on Conflict-Driven Business Writing www.webinknow.com — Please download my newest ebook Gaijin Male Model: A Case Study in Conflict-Driven Business Writing. No registration required. Tags: advice content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: So you want to write an ebook? 30 tips for success www.webinknow.com — From David Meerman Scott, the expert on content marketing with ebooks: Ebooks are one of the most effective forms of new marketing. Ebooks have tremendous perceived value and therefore people tend to pass them on. They help solve problems and the Tags: advice case study content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Is it time for companies to hire a Social Media Administrator? www.webinknow.com — My friend Jim Stewart just posted on the idea of a Social Media Administrator. Jim’s idea is that there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department peopl Tags: PR social media strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments

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