Items tagged content marketing | Inbound Marketing News

Vote Q&A: Patrick Keane on Associated Content's approach to publishing and the death of engagement econsultancy.com — For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched re Tags: content marketing engagement social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote SXSW: Content Strategy - Fancy Name for a ‘Plan,’ or Key to Marketing Communication? blog.hubspot.com — This talk bills content strategy as a way to design a comprehensive user experience. Margot Bloomstein discussed the idea of content strategy from the perspectives of all the different stakeholders you might have in a content or web project. Tags: content marketing strategy 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Companies that Blog Have More Consistent Sales blog.hubspot.com — How often should you post articles to your business blog? The short answer: More is better. HubSpot's recently released 2010 State of Inbound Marketing Report, based on a survey of 231 marketers, shows that companies that blog multiple times a Tags: blogging content marketing inbound marketing strategy 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Build Ecosystems for Your Content www.chrisbrogan.com — If you’re ready to think of your blog as a business (one of the hot topics over on Third Tribe Marketing), one way to do that is to start thinking of your blog content as the core of a distribution flow. In the little drawing to the left, I’ve put yo Tags: advice blogging content marketing engagement inbound marketing strategy 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Calling All Content Creators: Marketers Spending More on Content in 2010 blog.hubspot.com — If you've always been skeptical that creating content and generating leads using social media should be part of your marketing program, you may want to start considering the successes of other marketers. According to a new survey conducted by Junta4 Tags: content marketing inbound marketing Research 3 points, submitted 7 months ago by Daniel Lynton 0 comments

Vote Blog Secrets Revealed www.twistimage.com — One of the best ways to grow your Blog audience it to create tantalizing headlines that will get people curious, clicking, reading and sharing (like the one above). The truth is that it's not just a great technique for Blogs. It's a great techniqu Tags: advice blogging content marketing inbound marketing strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote What A Website Will Be... And Never Be www.twistimage.com — There are two schools of thought when it comes to marketing brands online and the presence they need. Build a website that houses everything - all of your text, images, audio and video - in one, centralized, location. Use the existing platforms and Tags: advice content marketing inbound marketing social media strategy web design website redesign 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote No More Websites. Only Publishers. www.twistimage.com — Websites are not websites anymore. When a brand manager sits down to evaluate what she or he is doing online and in the mobile channels, the first realization they have is usually it's not up to snuff with the massive amount of online usage that c Tags: advice content marketing inbound marketing strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Say NO to squeezing your buyers www.webinknow.com — The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again. Tags: content marketing ebook inbound marketing strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Stupid press release spam www.webinknow.com — I want to know why companies insist on sending me press releases via email in areas that I clearly do not cover. What a pain in the butt to have to wade through these things in my inbox every day. Tags: advice B2B content marketing PR press release 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Hey B2B marketers: It's okay to have fun! www.webinknow.com — Why is so much business-to-business marketing dreadfully boring? I think it's because the marketers involved think "business" as in "I am marketing to a business" and this results in an overly serious tone. After all, if you ar Tags: advice B2B content marketing inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote A surprisingly fun and interesting B2B ebook from CareerBuilder www.webinknow.com — Most B2B communications is dry and boring. Most B2B content offers send buyers to a squeeze page requiring an email address. As a result most buyers just can’t be bothered. Tags: B2B content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: Free ebook on Conflict-Driven Business Writing www.webinknow.com — Please download my newest ebook Gaijin Male Model: A Case Study in Conflict-Driven Business Writing. No registration required. Tags: advice content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Could Your Blog be Ruining Your Business? | Copyblogger www.copyblogger.com — Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite. Your blog isn’t getting you more business — it’s actually sending business away. How did that happen? Tags: advice blogging content marketing inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Five Video Projects You Can Do in 25 Minutes or Less blog.hubspot.com — Many folks shy away from creating video because they think it takes too darn long. Here's a secret: Online video content should be short. Your recording and production time can be a sprint, not a marathon. Tags: content marketing inbound marketing video 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses blog.hubspot.com — Do you have good strategies to attract more leads? We discussed how blogging businesses tend to have more Twitter followers, but is blogging also associated with leads? The answer is yes. A study of 2,300 HubSpot customers revealed that businesses Tags: blogging content marketing inbound marketing Research ROI 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Web Ink Now: So you want to write an ebook? 30 tips for success www.webinknow.com — From David Meerman Scott, the expert on content marketing with ebooks: Ebooks are one of the most effective forms of new marketing. Ebooks have tremendous perceived value and therefore people tend to pass them on. They help solve problems and the Tags: advice case study content marketing ebook inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Online Video Use Soars in July ‘09 - Largest Audience Ever Recorded bitbriefs.com — 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month. Tags: content marketing inbound marketing Research video viral marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote Finding Your Village of Customers www.copyblogger.com — Everywhere you look, you might notice a new kind of flexible, smart small business. They serve a relatively small number of people. Big businesses drool over their profit margins and adaptability. Their customers are knocked out by what they do and h Tags: blogging content marketing inbound marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

Vote 2/3 of Americans Have Streamed Online Video www.marketingcharts.com — More than two-thirds (67%) of online Americans now report that they have streamed or downloaded digital video content from the internet, and most feel it’s reasonable to watch embedded ads in online TV and movies if the desired video content remains Tags: content marketing inbound marketing video viral marketing 1 point, submitted 7 months ago by Daniel Lynton 0 comments

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