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Vote Q&A: Patrick Keane on Associated Content's approach to publishing and the death of engagement econsultancy.com — For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched re Tags: content marketing engagement social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments
Vote Build Ecosystems for Your Content www.chrisbrogan.com — If you’re ready to think of your blog as a business (one of the hot topics over on Third Tribe Marketing), one way to do that is to start thinking of your blog content as the core of a distribution flow. In the little drawing to the left, I’ve put yo Tags: advice blogging content marketing engagement inbound marketing strategy 1 point, submitted 6 months ago by Daniel Lynton 0 comments
Vote Consumer Profile Tool: What's The Social Technographics Profile Of Your Customers? www.forrester.com — Free Tool: Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine w Tags: engagement inbound marketing Research social media tools 2 points, submitted 7 months ago by Daniel Lynton 0 comments
Vote Increasing Engagement in User Communities blog.reachforce.com — A lot of companies have created great online user communities filled with best practice content, forums and wikis. But depending on your customer base, it may be difficult to get them to take full advantage of the community. You might try sending w Tags: B2B engagement lead generation social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote Social Media Influence Formulas www.webmetricsguru.com — I recently finished the first leg of a long journey in a quest to help create an “Influence Scorecard,” but stayed away from formulas that could be used to determine influence. Yet, almost two years ago, Edelman published a Distributed Influence pape Tags: engagement inbound marketing social media strategy 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote What Works in Social Media – and a few thoughts and ramblings www.webmetricsguru.com — The study published in EMarketer yesterday on What Works for Social Media Marketers had an interesting insight – what works most often in Facebook, building an application, is not the most used tactic to reach your consumers or customers, in f act, i Tags: advice engagement facebook measurement social media strategy twitter 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote Mobile QR Codes and Google Local Business Center – perhaps, the missing link needed for Social Media Measurement www.webmetricsguru.com — When I read a MobiAds post stating Google Puts QR Codes On 100,000 Stores, I got an intuitive flash QR Codes could be the missing link to social media monitoring attribution, the one we’ve been looking for. Tags: engagement Google local business mobile 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote Researching Conversions = Keyword Research for Social Media www.webmetricsguru.com — Earlier today I read how Google is ranking Twitter feeds (see Want Your Tweets on Google? Get More (Better) Followers in Marketing Pilgrim) and thinking about equivalencies – that Google equated Twitter Followers to website backlinks and, as in Pag Tags: engagement inbound marketing Research ROI social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote Chart of the Week: Businesses that Blog Have More Social Reach blog.hubspot.com — Blogging can increase website traffic and help establish you as a thought leader. In addition, it can help you get more followers on Twitter, according to a recent study conducted by HubSpot. The study of 2,100 businesses found that companies that Tags: blogging engagement Research ROI social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote Forrester's New Social Technographics Ladder Shows Conversational Marketing Upon Us www.socialmediaexplorer.com — Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people ar Tags: engagement inbound marketing Research social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments
Vote What Is Engagement And How Do We Measure It? www.socialmediaexplorer.com — One of the most powerful business objectives social media can deliver is consumer engagement. At least that’s what all the social media advocates tell you, right. But what exactly is “engagement,” how do you measure it and why is it all of a sudden t Tags: engagement ROI social media 1 point, submitted 7 months ago by Daniel Lynton 0 comments

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