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The Brand Dashboard: A Window to Relevance
www.briansolis.com
—
Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets.
Tags:
inbound marketing
PR
social media
1 point,
submitted
5 months ago
by
Daniel Lynton
0 comments
Vote
Social business beyond just the marketing department
www.webinknow.com
—
I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company.
Tags:
inbound marketing
social business
social media
1 point,
submitted
5 months ago
by
Daniel Lynton
0 comments
Vote
Sales 2.0: Sell Faster, Better, and Smarter
blog.marketo.com
—
The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracl
Tags:
inbound marketing
sales
social media
1 point,
submitted
5 months ago
by
Daniel Lynton
0 comments
Vote
Companies that Blog Have More Consistent Sales
blog.hubspot.com
—
How often should you post articles to your business blog? The short answer: More is better. HubSpot's recently released 2010 State of Inbound Marketing Report, based on a survey of 231 marketers, shows that companies that blog multiple times a
Tags:
blogging
content marketing
inbound marketing
strategy
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
HOW TO: Build a Facebook Landing Page for Your Business
mashable.com
—
With Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page...
Tags:
advice
facebook
inbound marketing
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
How the Resort Industry is Using Social Media
mashable.com
—
A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from
Tags:
B2C
inbound marketing
social media
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
Is Your B2B Company REALLY Ready for Social Media?
blog.marketo.com
—
Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have
Tags:
inbound marketing
social media
strategy
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
Google Adds Facebook Pages to Real-time Search
mashable.com
—
Google has announced that it has added a new content source to its real-time search feature: Facebook Pages.
Tags:
facebook
inbound marketing
SEO
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
Social Media Optimization: SMO is the New SEO
www.briansolis.com
—
As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing me
Tags:
inbound marketing
social media
strategy
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
So You Think You Can Blog?
blog.hubspot.com
—
As social media marketing proliferates and permeates consumers' consciousness, marketers, business owners, and tech-savvy entrepreneurs wrestle with the ‘content thing' more and more each day. C'mon, everyone can string together a few coherent sen
Tags:
advice
blogging
inbound marketing
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
So how much will a social media strategy cost?
mackcollier.com
—
One of the most frequent questions I get about social media is the cost. What will launching a blog/Facebook fan page/Twitter presence cost me? What will a social media strategy cost? The answer is never clear-cut and depends on several factors...
Tags:
blogging
budget
inbound marketing
social media
strategy
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
Build Ecosystems for Your Content
www.chrisbrogan.com
—
If you’re ready to think of your blog as a business (one of the hot topics over on Third Tribe Marketing), one way to do that is to start thinking of your blog content as the core of a distribution flow. In the little drawing to the left, I’ve put yo
Tags:
advice
blogging
content marketing
engagement
inbound marketing
strategy
1 point,
submitted
6 months ago
by
Daniel Lynton
0 comments
Vote
Calling All Content Creators: Marketers Spending More on Content in 2010
blog.hubspot.com
—
If you've always been skeptical that creating content and generating leads using social media should be part of your marketing program, you may want to start considering the successes of other marketers. According to a new survey conducted by Junta4
Tags:
content marketing
inbound marketing
Research
3 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
7 Can’t Miss B2B Marketing Webinars
blog.marketo.com
—
When it comes to maximizing the ROI of B2B marketing efforts, knowledge is power. Learn to improve demand generation, amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars.
Tags:
B2B
inbound marketing
webinar
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Why Most Website Redesigns Have a Half-Life
blog.hubspot.com
—
Half-life is the period of time it takes for a substance undergoing decay to decrease by half, and is especially used when talking about radioactive decay. Many of you redesigning your website right now may be experiencing a half-life of your own,
Tags:
inbound marketing
web design
website redesign
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Research Shows Websites Influence 97% of Clients' Purchasing Decisions
blog.hubspot.com
—
Your website may very well be the most powerful tool in your marketing kit. Not only is it the place prospects and clients go to learn more about you and your services, but it has a huge impact on their ultimate purchase decision. In fact, only 3% of
Tags:
inbound marketing
Research
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Consumer Profile Tool: What's The Social Technographics Profile Of Your Customers?
www.forrester.com
—
Free Tool: Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a community there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine w
Tags:
engagement
inbound marketing
Research
social media
tools
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Four Styles Of Marketing On Twitter
www.socialmediaexplorer.com
—
Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While I strongly believ
Tags:
advice
inbound marketing
twitter
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Slicing Your Social Media Pie
www.openforum.com
—
You've got limited hours in a day. All these people talking about blogging and Facebook pages and Twitter and all this other stuff aren't exactly explaining how you're going to get that all done and still find time to sell to customers, handle custom
Tags:
advice
inbound marketing
smal business
social media
2 points,
submitted
7 months ago
by
Daniel Lynton
0 comments
Vote
Helpful How-tos for B2B Marketers
blog.reachforce.com
—
Here on The B2B Lead, we are all about helpful how-tos. Mashable is a great source for how-to do just about anything online. Brenna Ehrlich compiled a great list on HOW TO: Do Almost Anything Online in 2010. The list covers professional goals, lif
Tags:
advice
B2B
inbound marketing
lead generation
marketing
strategy
1 point,
submitted
7 months ago
by
Daniel Lynton
0 comments
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