Items tagged social media | Inbound Marketing News

Vote 9 Killer Tips for Location-Based Marketing mashable.com — Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world Tags: Small Business social media strategy 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Is Twitter any use for retailers? econsultancy.com — The growing popularity of Twitter has led thousands of businesses to launch profiles, and there is no surer way for a company to be seen as ‘not getting it’ as to not be tweeting. Tags: ecommerce Small Business social media twitter 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote The Brand Dashboard: A Window to Relevance www.briansolis.com — Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Tags: inbound marketing PR social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote 4 Ways to Effectively Use Social Media as a Catalyst mashable.com — As social media marketing becomes more widely practiced, the questions of the day are less frequently focused on the benefits of social media and more often focused on its implementation. Justifying social media to superiors is no longer the marketer Tags: nonprofit social media strategy 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Q&A: Patrick Keane on Associated Content's approach to publishing and the death of engagement econsultancy.com — For major publishers, covering real-time and local information is increasingly a struggle. As budgets and bureaus shrink, publications are competing with never ending updates from social media and young upstart news sites on increasingly stretched re Tags: content marketing engagement social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party blog.hubspot.com — How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course! Tags: Small Business social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote Using Social Radar to Visualize Influencers www.webmetricsguru.com — I spoke with Dave Reed of Social Radar today and we had an interesting conversation about using Social Radar to visualize influencers. I decided to replicate what we discussed using food bloggers in New York City. Tags: social media tools 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote 5 Ecommerce Social Media Marketing Tips www.toprankblog.com — If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Tags: ecommerce social media 1 point, submitted 5 months ago by Daniel Lynton 0 comments

Vote What Happens When You Introduce 350 Staff to Social Media www.socialmediatoday.com — Last fall, we marched all 350 or so Environmental Defense Fund staff through two days of a social media challenge. Looking back, I’m happy to report that the experiment paid off. Tags: nonprofit social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Social business beyond just the marketing department www.webinknow.com — I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company. Tags: inbound marketing social business social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Sales 2.0: Sell Faster, Better, and Smarter blog.marketo.com — The Sales 2.0 Conference in San Francisco has kicked off with quite a big start. Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracl Tags: inbound marketing sales social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Social Capital: The Currency of the Social Economy www.socialmediatoday.com — The convention for creating financial opportunities is evolving and changing the way we seed prospects, promote our expertise and prowess, and connect with those who can help us learn and advance through the facilitation of strategic and mutually ben Tags: social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Are Brands Really "On" Twitter? www.twistimage.com — It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. Th Tags: advice social media twitter 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Book Review: The New, New Rules of Marketing and PR www.conversationagent.com — This is not a book just for marketers and PR professionals. It's a handy manual for business people who want to connect with their customers on the Web and earn word-of-mouth marketing off line. Tags: books PR social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Google Buzz: 5 Opportunities for Small Businesses mashable.com — Just when you thought you had social media figured out, Google has shaken things up with a new entrant into the market: Google Buzz. It’s integrated into Gmail, which means right out of the gate it potentially has an audience of tens of millions of p Tags: Small Business social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Social Media Strategy Framework rossdawsonblog.com — Today we launch our Social Media Strategy Framework. This provides guidance and a frame on how organizations can approach engaging with social media, following in the tradition of our highly popular frameworks such as Web 2.0 Framework, Future of the Tags: social media strategy 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Social Media Trends at Fortune 100 Companies mashable.com — PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by Tags: Research social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote How the Resort Industry is Using Social Media mashable.com — A growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media. With the help of social networking platforms and niche bloggers, vacation spots are broadening their branding efforts from Tags: B2C inbound marketing social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote Is Your B2B Company REALLY Ready for Social Media? blog.marketo.com — Social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick. Even those who have Tags: inbound marketing social media strategy 1 point, submitted 6 months ago by Daniel Lynton 0 comments

Vote The Science of Building Trust With Social Media mashable.com — The Internet-era has made establishing trust an increasingly complicated issue. Our finely tuned ability to read facial expressions does not apply to e-mail, and emoticons are, at best, an imperfect substitute for sarcastic inflection (raise your han Tags: advice social media 1 point, submitted 6 months ago by Daniel Lynton 0 comments

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