IdeaPaint hired LyntonWeb to migrate their website to the HubSpot CMS. Now their marketing team can build landing pages for PPC and other campaigns on the fly. All customers and leads are now tracked via HubSpot's lead intelligence and Salesforce.
Visit IdeaPaint.com.
Harris Technology offers sales, consulting, and customization for Microsoft CRM, Sage SalesLogix, and ExactTarget software. LyntonWeb redesigned the Harris Technology website and migrated it to the HubSpot CMS. The Harris Tech team will use HubSpot to launch their new inbound marketing strategy, which includes publishing to their company blog, improving search rankings, and generating leads with effective calls to action and landing pages.
Visit Harris-Tech Consultants
C.W. Ross is the broker for the Home Coach Team, a residential real estate office of Re-Max in Houston, Texas. His website was outdated and lacked many of the features he knew were needed to succeed online, such as blogging and social media integration. LyntonWeb recommended HubSpot for its powerful inbound marketing tools and easy to use CMS and blogging platform.
Our solution included:
- Complete redesign of the Home Coach Team website
- Comprehensive directory of new home builders and communities in Houston
- Facebook, Twitter, and YouTube identity and publishing integration
- Blog training and writing
- Keyword research and website optimization
- Monthly managed services and support
The Home Coach Team website
Texas Investigative Network, Inc. is a private investigations firm in Houston with investigative branches all over Texas. Their website was outdated and lacked any lead capture forms. They were paying for AdWords each month without any indication of how many visitors were becoming leads.
LyntonWeb recommended a HubSpot website redesign in order to improve search rankings, launch a blog, and generate leads. Texas Investigators is ranked in the top 10 of Google for 150 keywords, and HubSpot estimates a savings of over $1,000 per month in AdWords spending.
Pack n Send is a Houston-based freight forwarding, shipping, and moving company. They started as a local packing and shipping company and recently expanded to offer nationwide services. One of their specialties is moving small household loads around the country. When someone has a job that's too small for a moving company, they can call Pack n Send.
Challenge
Pack n Send rarely spent money on advertising. They relied heavily on word of mouth and customer loyalty for sales. Their website was a small 5-page informational site with no lead capture or quote request forms. Pack n Send had no way of knowing whether their website was bringing them any business at all.
Solution
LyntonWeb recommended HubSpot to Pack n Send in August 2009. The LyntonWeb inbound marketing team identified opportunities to expand the pages in Pack n Send's site to attract more visitors from free, organic search keywords. After interviews with Pack n Send, they wrote content for all the new pages and optimized them for specific keyword phrases. They set up a blog and continue to help publishing blog articles on a regular basis, which are promoted in social media and among Pack n Send's customer base. LyntonWeb also launched Pack n Send's Twitter account to tweet moving tips, freight and shipping news, and auto-post updates to the Pack n Send website and blog.
Results
Just 3 months after Pack n Send's new website launch, they more than doubled their monthly traffic to over 1000 monthly unique visitors. Where previously they were getting no requests from they're website, they now receive over 10 targeted leads per week.
Visit Houston's Pack-n-Send website