Houston Home Maintenance and Services Website Development
John Moore Services has been one of the most recognizable home service companies in the Houston and Bryan / College Station areas since 1965. Initially offering only plumbing services, the company expanded over the years to include pest control, home renovation, electrical, and energy services.
Naturally, all that expansion necessitated a website that showcased all of John Moore’s service offerings and locations. They also needed a modern website and CMS that gave them the capability to generate and track leads as well as create a resource center.
The Solutions:
LyntonWeb re-designed the John Moore site on the HubSpot platform with a user-friendly interface, search bar, landing pages for all main services, and several easy-as-pie methods for customers to get in touch with John Moore for whatever specific service they’re requesting. The website also pushes monthly coupons and DIY tips for confident homeowners.
Additionally, the LyntonWeb copywriting team undertook the task of blogging several times per week to promote John Moore’s secondary and tertiary services, as well as seasonal specials and how-to whitepapers, all of which are shared via social media channels such as Twitter and Facebook.
The results of LyntonWeb’s effort? John Moore dominates Google in the local Houston area for home services and has gone from zero blog traffic to hundreds of qualified subscribers.
Services Provided:
- HubSpot site development
- Template and web design implementation
- Custom website re-design services
- On-site SEO keyword optimization
- Copywriting
- User experience design
- Blog setup + ongoing weekly blogging
- Social media integration, including Facebook and Twitter