Consulting Services Company Website Redesign
The Client
Pharmacy Development Services is a consulting and marketing company focused on maximizing the productivity and effectiveness of independent pharmacies across the country.
Founded by Dan Benamoz, an independent pharmacy owner himself, Dan helps hundreds of pharmacy owners all across North America to achieve the amazing results they desire, providing them with his life-changing formula to succeed in their own business.
PDS came to LyntonWeb as part of their overall rebranding efforts, with goals to double their customers over the next year. Their current site was very ‘old school’; muted brown/tan in color, with long, scrolling pages, originally built in the 1970’s. The goal was to create a new, modern site where they could showcase their proven method through the use of professionally produced videos and lead generation content.
Objective:
To redesign pharmacyowners.com on the HubSpot CMS with the following goals:
- Clean, modern design
- Improved navigation making it easier for users to dive into the site content
- Add effective calls to actions drive visitors to the site
- Add video players and video streaming
Inbound Marketing Goals
- Drive more traffic and leads
- Utilize HubSpot software analytic
- Incorporate inbound marketing methodologies into the PDS business model
- Improved online presence
- Integrate HubSpot with their Salesforce CRM
The Solution:
There’s nothing like ‘live’ conversation to attract visitors to your website. How did we do that? Video! Video! And more Video. People come from all over to see Dan to hear about is vision and be a part of his mission. What better way to reach even more potential customers than providing them with results and opportunities. There are engaging and informative videos on just about every page of the new PDS website.
LyntonWeb designed a colorful homepage that focuses on the important aspects of the PDS business, incorporating new, compelling call to action’s, and video, all drawing their website visitors to want to learn and see more.
New features and site enhancements:
- Inquire about booking Dan for a speaking engagement
- See upcoming training events
- View an On-demand webinar
- Order materials online via the shopping cart
A fresh new website that is colorful and very interactive. But more important that contains lead generation capabilities. The biggest driver of the new website – the Blog!
Read more about how PDS discovered the importance of their blog to increase traffic to their website
Client Feeback:
Lynton Web Solutions completed the project within the our we-need-this-yesterday time frame. Very happy. Also, Jane was fantastic to work with. We had a lot of moving parts within our own organization, and Jane managed to rearrange our internal banter into a cohesive strategy and finished product.
LyntonWeb helped bring our web design and strategy up to date -- it was like time travel of 10 years, and in online terms, that's huge.