Software Solutions Company Home Page Redesign and Blog Customization
Equation Technologies provides solutions to a broad cross section of industries that require complex, interdependent business system solutions. For more than 25 years Equation Technologies has been a leading provider of ERP technology, systems integration and a developer of custom business solutions.
Services:
- Home Page Redesign
- Blog Customizations
- Custom CTA Designs
- HubSpot Development
The Challenge:
With a content rich website, Equation Technologies needed a home page that would allow the large volume of information already found on their website to be more accessible to both their existing clients and new prospects. The clients wanted to stay ahead of their competition by creating a more dynamic and engaging experience on their website.
The Solution:
The new home page was designed to provide clear and easy navigation to the appropriate areas of the current website. In addition, a more interactive look and feel was achieved by highlighting current blog posts and referencing upcoming training and webinars; linking to the proper pages to sign up for classes or interact with the company blog. A series of compelling call to action buttons were designed to direct current clients and new prospects to special offers, engaging the user to request a quote for services.
The new designs were developed on the HubSpot CMS, achieving the following goals:
- Clean, modern design
- Streamlined homepage with clear call to action buttons for Software, Programs, and Training
- Provide dynamic content through news and blog feeds
- Improved usability with simplified navigation for new and existing customers
- Highlighted login button for existing clients
- Added dynamic and engaging graphics to the home page that automatically rotate and link to specific offers on the website
- Improved the look and feel of the blog by clearly defining each section of the page using custom styling