Marketing Services Company Website Redesign
W. E. Keller Group
The W. E. Keller Group, Interactive Television Marketing, is a small business focused on working with senior executives in the retail, television and airline industries to identify video sales opportunities and implement programs to assist in their clients’ business strategy. Will Keller, founder and CEO of W. E. Keller Group, was ready to take his business to the next level, starting with a new professional logo and a complete website redesign.
Objective:
To bring a more professional status to the W. E. Keller appearance, while also building a more concrete presense on the internet.
The goals of the new logo design:
- Professional
- Crisp
- Clean
- Modern
The goals of the website was to keep a simple design, easy to navigate, while focusing on traits that make W. E. Keller unique:
- Strategic
- Problem solving
- Customer focus
- Boutique-style services
The Solution:
Lynton Web Solutions assisted the W. E. Keller Group in creating a fresh look and feel with a newly-designed logo and the incorporation of a new tagline. The new logo provided the groundwork for a fresh, professional look and color scheme and set the stage for the overall direction for the website design.
The entire creative process focused on Keller’s industry: Interactive Television. The home page incorporated an engaging, interactive design while keeping the overall feel clean and simple.
The result: a user-friendly website designed to convey that image, educate clients on products and services, and capture valuable, targeted leads. Most of all, W. E. Keller now has a website to be proud of.
Client Feedback:
"I engaged Lynton Design to relaunch my website. The project manager was extremely well organized and tapped into the expertise of Lynton's staff frequently. The result? A professional and engaging website fit for the 21st century."
Will Keller, Founder and President, The W. E. Keller Group