Manufacturing Company Website Redesign
Wire and Plastic Machinery
Wire and Plastic Machinery is a HubSpot customer with goals to improve their web presence and sales through inbound marketing. Their previous website consisted of static marketing content and a database-driven product catalog. An external salesforce.com-driven website is to host their new product catalog. LyntonWeb implemented the design and build of the new website on the HubSpot CMS.
Objectives
- To redesign the Wire & Plastic website on the HubSpot CMS with a professional, easy to navigation design
- To design a new product catalog and ‘check-out’ process for the Inventory section Salesforce integration
- To incorporate new call to actions to draw more attention to special services
- To add additional micro-sites for foreign language translated sites
The Solution:
Developed a cross-browser compatible custom stylesheet for the HubSpot template. All elements of the site were then customized including:
- text headings and link styles
- navigation menu
- call to action buttons
- form elements
- blog modules
- content modules
- social networking links
- individual page layouts
Home Page
The home page of the previous site was not eye catching and needed to have a new, fresh look, along with adding more call to actions. A completely fresh, redesigned Home page, with an easy to use navigation, showcases their specific business services, and new call to actions to draw the reader in to the site.
Inner Pages
LyntonWeb designed each Section of the website to target each area of focus within the Wire and Plastic business services. Each of these sections, set up for ease of navigation and flow. The inner pages, now with a clean, crisp, professional look, provide their customers with an increased awareness of the Wire and Plastic business.
The additions of new call to actions throughout the site were designed to draw attention to focus areas as well as for lead capturing and tracking.
Special Features:
- Inventory search functionality
- Site translation – by creating ‘micro-sites’ of the main site, the site can be viewed in a foreign language
- Request for Quote using a shopping cart functionality