Boardwalk Design and Supply Company Website Development
PermaTrak
Permatrak was founded to solve the need for durable, design-flexible, eco-friendly boardwalk construction solutions for national parks and communities throughout Australia. January 2010 saw the opening of PermaTrak's North American licensee, whose goal is to provide similar solutions for North America's unique market. PermaTrak's clients on both continents look for cost-effective, long-term solutions that take into account sometimes severe weather conditions like humidity, wind, and coastal erosion. The boardwalk systems are designed to also withstand high visitor traffic and require no maintenance.
Objectives:
The goals of the new PermaTrak website were:
- A flexible, long-term website solution
- The ability to make quicker and simpler content updates
- A mobile-friendly home page
Inbound Marketing Goal:
- Drive traffic via the blog through posting of news, events, recent projects, and portfolio updates
The Solution:
We migrated PermaTrak’s existing website over to HubSpot, where we created a mobile-friendly alternative to the home page minus the Flash features of the site’s non-mobile version. The website design focuses on the portfolio, putting images front and center to draw in the visitor’s interest. By setting up the blog on HubSpot, we made it simple for the PermaTrak team to keep clients and fans in the loop with regularly-updated entries about upcoming events, recently-completed projects, and company news. The site also features a number of engineering layouts and other technical documents to showcase PermaTrak’s expertise and to give potential clients the information they need to make a confident decision to specify PermaTrak on their next project.