Swimming Pool Company Website Redesign & Development
Atkinson Pools
Originally founded over 28 years ago as a swimming pool maintenance company, Atkinson Pools has expanded to become the only full-service provider of swimming pool, spa, and hot tub design, installation, and maintenance in South Carolina’s Lowcountry.
Objectives & Inbound Marketing Goals:
In a service industry based on visual incentives, Atkinson needed a website that boasted the company’s portfolio of past projects and one that could be easily updated as new content became available. We determined their new website marketing goals to include:
- A slimmed down, simplified website architecture that focused on the content their customers are most interested in
- A modernized website design that put their portfolio of pool designs at the forefront
The Solution:
LyntonWeb gave Atkinson a fresh new website redesign to help achieve these objectives. By migrating the new website to HubSpot, they gained more control over their content, allowing them to build authority in their service area via blogging, SEO, and social media efforts. We further coached Atkinson on how to set up and manage their new blog to help drive more customers to their new website. Additionally, HubSpot's lead intelligence capabilities have now given Atkinson the power to quickly respond to new leads via the forms we integrated into the site. Our solution for Atkinson Pools included:
- Re-structured webpage templates
- A swimming pool photo gallery showcasing projects of some of Atkinson’s many happy clients
- Custom-designed calls-to-action to encourage visitors to learn more about Atkinson and to get excited about designing their own swimming pool
1500 McGowen St. Ste 210