Wondering what function your blog plays or why it’s important? Blogs have a proven track record for increasing search engine traffic to your web site. The fact is that web sites with a blog receive 55% more visitors, 97% more inbound links and 126% higher lead growth than non-blogging businesses. According to HubSpot, “as you increase your blog publishing volume, all other metrics increase across the board.” Search engines favor fresh content and blogs deliver new, relevant material. Blogs help you build a community with your customers, establish you as a thought leader and showcase the inner workings of your organization. It sounds like a tall order to set such high expectations on your blog—but with the proper planning, strategy and time, LyntonWeb will guide you there. Your blog serves as the best potential for new traffic and leads. We'll help you develop a conversion strategy to make sure your readers are converting into subscribers, leads and customers.
Develop a Blog Strategy
A blog strategy determines what results you expect from your business blog. Setting goals and objectives is critical for any business process and blogging is no different. Without realistic goals, it is difficult to measure a blog’s success. Your objectives may include improving your company’s online visibility, positioning yourself as an industry expert or acquiring a specified number of clients after six months of blogging.
Blog Checklist: Important Blog Features
There are many facets to a successful business blog and they’re all equally important! That’s why it’s beneficial for many companies to outsource their business blogging. LyntonWeb implements best blogging practices. Important areas include:
- Blog Schedule: When and how often you post is important. An active blog usually involves at least 2-3 posts per week.
- Editorial Calendar: We create the editorial calendar that determines both what articles will post and when they will be posted. An editorial calendar is usually in spreadsheet format and can plan blog content up to 12 months in advance.
- Keyword Research: Content should be optimized for search engines in order to get readers from the search engine to your blog. This includes attention to page title, meta description and internal page links.
- Blog Design: Your company’s blog should be customized to best reflect your culture and personality. We custom design your blog template to include headers, category navigation, social widgets, subscribe, and calls-to-action.
- Social Media Integration: In order to get traffic to your blog, it’s vital to connect your blogs with social media. Facebook and Twitter are “must haves” for nearly all blogs. Feeds from your blog are set up to automatically tease your latest entry on your social media pages.
- Measurement/Analytics: We carefully review page views, links, comments and where content was shared. This helps determine what’s working on your blog and how to make improvements.
- Call to Action Buttons: Convert more of your blog traffic to leads with effective call to action buttons at the end of your posts. We’ll design call to action button templates to make it easy for you to include buttons in all of your posts.
Blog Editorial Services
What makes blog content remarkable? Topics that are timely, relevant, thought-provoking, controversial or entertaining. Current news, how-to information, numbered lists and links to useful information all make traffic-generating blogs. Blogs are meant to offer as much value as possible, keeping the sales message low-key to keep the focus on the content. This builds trust with your target audience and keeps your readers coming back for more.
Are you eager to create a business blog that generates engaging comments and new daily visitors? LyntonWeb will take your blog from just okay to great. If you don’t have a business blog yet, now’s the perfect time to get in the game.
Request a Business Blogging Consultation