Web content should captivate and motivate! At LyntonWeb, we know that content creation is one of the most important aspects of effective online marketing. The art and science of web copywriting involves strategic wording- which specifically gets people to take action! Whether the goal of your web site is to sell products/services or build traffic, we deliver compelling content that grabs attention and connects people with the benefits they are searching for. Our goal is conversion- that is leading site visitors to respond the way you want them to. How does your web site drive visitors to sign up, buy or request information?
Develop a Powerful Content Strategy
This is our first order of business for your new or redesigned web site. What is a Content Strategy? Put simply, a content strategy is a strategic plan of action that identifies exactly what & how much content is needed to effectively communicate:
- Who your company is
- How you position yourself in the marketplace
- What benefits you offer to consumers or B2B
SEO/Keyword Research: Finding the most valuable keywords for your web site is among the most important initial steps. We will determine which keywords are relevant to the content your website offers and ensure that searchers will find your site by utilizing effective keywords.
A good content strategy is directed by a company's positioning. In order to establish and execute a successful content strategy for your website, we will need to focus in on what you do best. Once we have a deep understanding of your business and users, we can determine what content best articulates your positioning to potential clients online.
What’s your Persona?
Persona development helps you understand who visits your site, why they visit, and what they do once they’re there. Developing your persona before the content creation process begins is imperative in order to reach your audience. Persona development includes everything from age to gender to education level, values, emotions, etc. and helps you begin to see things from their unique perspectives. Understanding the needs and concerns of your users will direct you on the type of wording to use and how to appeal to their emotions.
Establish your “Voice”
Your voice is the image you will portray to your customers and online visitors. The tone & manner and terminology used to deliver your content should instantly relate to your prospects. Your voice answers the question, “Do I want to do business with this company?” Your voice should also set you apart from the competition.
Create a Site Map Using Site Taxonomy
Site taxonomy is the practice of clearly classifying information on your web site. Content can be organized and structured by topic or type. This is a great tool in the content management process, as it makes all information easy to retrieve through a search engine. At LyntonWeb, we conduct thorough keyword research and use popular keywords to create a very intuitive user experience. A site map serves as the structure or foundation for all of your site content. Some web sites have large amounts of information to present, and the site map helps determine where content will live. Site maps are typically organized in a hierarchical diagram.
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Web Copy - Apply all Best Practices
Web visitors have become speed-readers. That’s why presenting information on a web page is an art unto itself. You’ve got approximately 10 seconds to captivate your audience’s attention. If their eyes stray, they will click away. Concise headlines with keywords, conversion-driving subheads, bulleted copy and clear calls-to-action make page browsing easy. We provide high-quality content that is easy to find and understand. We plan, organize, write, review and test your content to make sure it meets your user’s needs.
Good Web Writing Answers People’s Questions:
Good content is like a conversation, answers people’s questions and lets readers grab and go. It is meant to answer the questions that people come to your site with. That’s why we create copy that is informative, compelling, entertaining, and scannable. The point is for users to get information for themselves rather than have to look elsewhere. This translates to conversions for your web site.
Can we help you with content creation? Done properly, your content should yield remarkable results with great ROI. Let us work our magic for your web site; drop us a line today!