Online shopping continues to grow at record-breaking rates every year. In 2010, buyers spent more than $1 billion on Cyber Monday alone. As we have all become more comfortable shopping online, more and more businesses are beginning to see the value in adding e-commerce to their online marketing strategy. Proactive B2B organizations are also discovering the potential of e-commerce and the time-saving convenience it offers their increasingly tech-savvy customers. No matter what you sell, if you’re not selling online, you’re missing out on huge chunk of your market.
At LyntonWeb, we’re online shoppers ourselves, and we understand what consumers look for in their online purchasing experience. Buyers need to be able to locate the products they want, feel safe about making their purchase on your website, and maybe snag a special deal or two that you’re offering. By aligning best practices in e-commerce with what’s best for your business, we create unique solutions tailored to your needs and those of your customers.
Major considerations of an e-commerce build include:
- User experience - Can your customers find the products they’re looking for? Have you provided enough information and incentives for your prospects to buy from you? Does your process help or hinder checkout?
- Hosting and management - How much bandwidth do you need? Is your e-commerce solution scalable as your business grows? Does your site function correctly in all browsers and on all operating systems?
- Consistency - Is your branding consistent on your website, Facebook page, mobile site, and your physical storefront? Do you understand how all of these elements work together to promote your brand and sell your products?
- Efficiency - Is your checkout process streamlined for easy order fulfillment, tracking, and support by your staff? Are you able to successfully keep track of your inventory?
- Analytics - Do you know how many leads your website converts? Can you tell where you’re losing customers on your site and what pages are most popular?
We work with today's most popular e-commerce platforms:
Our full-service e-commerce solutions include:
- Choosing the right system
- Platform evaluation to help you select the e-commerce system that’s right for your business
- Planning your project
- We set you up for success with planning, strategy, and user experience design
- Expert design and creative
- Design that sells products and impresses your customers
- Grow customers and sales
- Inbound marketing, customer segmentation, upsell/cross-sell, and email marketing
- Leverage existing business systems
- We integrate with third-party solutions including CRM, ERP, and fulfillment systems