In 2010, advertisers spent $28 billion marketing their websites in Google. As an advertiser, paid search advertising allows you to choose specific keyword phrases your customers are searching for and direct them to landing pages on your website designed to give them the information they want. The result of a successful paid search strategy can be cost-effective solution that brings in qualified leads ready to convert into paying customers.
But paid advertising is about more than just keywords. It’s about targeting and testing and learning what makes your customers tick.
Our Five Pillars of Paid Search Advertising include:
- The Right Keywords: Research, Segmentation, Match Type
- The Right Content: Ad Copy, Landing Pages, Testing, Quality Score
- The Right Price: Bidding, Budget
- The Right Channel: Search Engines, Content Networks
- The Right Markets: Geographic Targeting, Geographic Performance Parting, Day Parting
It’s vital to perform extensive research prior to paid search campaign launches. We look at your competitors and your website, and we consult with a variety of keyword research tools at our disposal to make sure we’re on the right track. Keywords, ad text, and landing pages are aligned to optimize campaign performance, and we tailor custom campaign settings like geographic targeting, bids, and advertising channels based on your industry and a number of other factors unique to your business.
But we don’t stop there; our advertising team reviews your campaign data on a regular basis to monitor successes, identify under-performing keywords and ads, and determine areas for future growth. Additionally, in collaboration with our design team, we can create display ads for testing on Google’s ad networks, helping to draw in customers from partner sites as well as those with customer bases similar to yours.
Paid search advertising can give you instant exposure to customers already interested in your products and services. Let us help you build a custom campaign that drives qualified leads to your website and boosts your ROI. To learn more, contact us online to speak to our team.