LinkedIn’s New “Follow” Button: a Boost to your Social Media Strategy
On Monday, LinkedIn announced the release of its new "Follow Company" button. This button has been provided to companies to add to their websites, so that customers and clients can quickly and simply begin following them on LinkedIn. Visitors who click on the "Follow" button will be prompted to log in with their LinkedIn username and password, unless the visitor is already logged into LinkedIn on their computer, in which case clicking the button will allow them to automatically follow the company.
An integral part of any company's social media arsenal, LinkedIn allows consumers to stay up-to-date on the latest news, promotions, new hires, and much more of companies they're interested in.