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Inbound Marketing

The Friday 5: Five Headlines from Keywords, iPhone 5, and SEO

LyntonWeb News

Happy Friday! Welcome to a new and exciting edition of The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping you up to date with the latest news, trends and tips that affect us all.  What you’ll find in this week’s list… 

  1. Twitter has a new look that affects you
  2. Google offers “News Keywords”
  3. How visual content impacts SEO
  4. iPhone 5 social anatomy at launch
  5. Facebook new permission for ad targeting


1. Twitter Rolls Out Cover Photos (HubSpot)

“It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. Like the recent LinkedIn Company Page changes, the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. We're here to show you how to set it up (it's not immediately obvious if you log in to your Twitter account, but it's really quite simple) and show you how a few brands have changed their Twitter profiles up since the launch…”

LyntonWeb New Twitter Header


2. Google News Rolls Out News Keywords (Content Marketing Institute)

“Introducing “news_keywords” — the latest, greatest method for keyword optimizing news feeds for Google News. And I’ve got some tips to help you implement this today on your CMS-powered site. If you blinked, you missed it. Google dropped a powerful new tool into the hands of content marketers who manage news sites. On September 19, Google announced via its official Google News blog that it is now allowing the new meta tag “news_keywords…”


3. SEO & the Dawn of Visual Social Media (Search Engine Watch)

“The days of the single task "SEO and done" marketing are over. Today’s fashion statements include a mix of marketing color: local SEO, Pinterest, and social media. These are the areas small- to medium-sized businesses should focus on, according to CEO of WebmasterWorld and PubCon founder Brett Tabke…”


4. The Social Anatomy of Apple's iPhone 5 Launch (Social Media Today)

“Techies the world over were united last week for one of the most anticipated events of the year – Apple’s flagship product launch event. The subject of over two years’ worth of conjecture, debate and hyperbole – search results appear as far back as April 2010 – the iPhone 5 was always going to be a huge announcement and the buzzword on everyone’s lips for the weeks and months to come.”

iphone 5 LyntonWeb 9to5mac


5. Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads (Tech Crunch)

“No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today at the Dreamforce conference it became clear, as Facebook ad chief David Fischer formally launched “Custom Audience” ads and how they tie into CRM. I’m convinced they’re going to be hugely profitable for advertisers and Facebook.”

(Photo: 9to5Mac

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