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Inbound Marketing

The Friday 5: Five Headlines about Social Measurement, Inbound Links, and Content

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How’s your Friday so far? Only a few more hours to the weekend—you can make it. Until then, welcome to a fresh edition of The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping you up to date with the latest news, trends and tips from the past week.  What you’ll find in this list…


  1. What’s the measure of an effective social network?
  2. What’s the craze brands are having over CloudCraze?
  3. Google can now “disavow” your bad links
  4. Creating content your audience craves
  5. How important is fresh content to Google? (Video)


1. How to measure the effectiveness of social networks

Measure Social Media ROI(TechRadar.com) “Since social media became a commercial imperative for businesses, the issue of Return on investment (ROI) has been in constant debate especially within the small business sector. How can a business measure the value of the social networks' it uses? What is the value of a tweet or a Facebook 'like'? These are questions that are now being answered, as social media is more clearly understood.  Indeed, two businesses have even gone as far as to place an actual value on their social media activity. Eventbrite has stated that when someone shares some event information on Facebook, this is worth an additional…”


2. CloudCraze Connects Consumers To Facebook Brands Via Cloud Technology

(AllFacebook) “Brands on Facebook are always looking for new, efficient ways to connect with customers. CloudCraze, which recently released its 3.0 ecommerce platform, allows companies to use cloud technology to integrate Facebook actions into their sales sites, so users can like or share products that they purchase or enjoy. CloudCraze allows customers to interact with brands’ Twitter and Facebook pages through a social widget, allowing users to see friends who also like the pages on Facebook. When users go deeper, onto companies’ product pages, they can interact via Facebook, Twitter, and Pinterest. The product widget lets consumers like individual products and send messages regarding the products to their Facebook friends. Brands can customize the widgets as needed.”


3. Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links 

Google Disavow Darth Vader(HubSpot) “A couple months ago, we covered a pretty ridiculous story (well, most inbound marketers thought it was ridiculous) about a webmaster who was threatened with the long arm of the law if she didn't remove an outbound link on her site. You know, despite the fact that it was a really high-quality link. I mean, most people jump for joy when they naturally acquire inbound links ... 'sup with the lawyers? Well, this kind of story isn't an anomaly. People send requests to webmasters to remove links all the time. In fact, we just got one the other day -- and we complied, despite the fact that it was actually a really good link to their site with awesome anchor text. Whatever.”

4. 5 Types of Content That Your Community Craves

(TopRank) “The creation and distribution of content has become such a significant aspect of effective marketing and community building these days that it requires a high place in the strategy conversation in most every business. The word content is confusing enough as it’s bantered around these days, but it’s also difficult for many business owners and marketers to come up with a big picture view of the role content plays in the process of building trust, being found and acquiring clients. Strategically, the word content must mean more than a blog post or a blank sheet of paper each day. You must begin to think of your content as a total body of work that is being built to serve your business community over time.”

5. Is freshness an important signal for all sites?

(GoogleWebmaster) Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is "freshness"?

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