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Inbound Marketing

The Friday 5: Five Headlines from HubSpot, Pinterest, and Social Fresh

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It’s Friday, Friday, Friday… Okay, so we’re not that great at singing. So, we’ll just get on to what’s new this week in The Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, keeping you up to date with the latest news, trends and tips from the past week.  And here’s what we’ve got for you…

  1. Marketing roles have changed
  2. Facebook’s “Pages” feed and how it affects you
  3. Pinterest now has business pages
  4. 1,700 CEO’s wrong about Social Media
  5. Trust and transparency in today’s social world 

1. Understanding the New Roles in Marketing

(HubSpot) “According to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011 ...”

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2. Facebook Unveils "Pages" Feed – Does it actually help brands?

(Social Fresh) “Pages Feed provides a non-chronological view of Posts from Pages that you’ve Liked. Why Build the Pages Feed? Did Facebook rollout the Pages Feed to counter the negative press that Mark Cuban was able to stir? Perhaps the Pages Feed has been a long time coming? In response to Cuban’s comments, yet before the release of the Pages Feed, Adam Kmiec (Global Head of Digital Marketing & Social Media at Campbell Soup Co.) weighed in via Twitter: “Facebook created this problem, by constantly making adjustments while offering little to no transparency.” 

3. New Tools for Businesses in the Pinterest Community

(Pinterest Blog) “Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest. Whether it’s Anthropologie sharing awesome clothes, Whole Foods sharing tasty recipes, the Smithsonian sharing fascinating collections, or Amazon making products easy to pin, many of us have been inspired on Pinterest by businesses. We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.”

pinterest business page


4. Why 1700 CEOs Are Wrong about Social Media

(Social Media Today) “IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this social stuff in a different way,” a U.K. insurance industry CEO shared. “We’re using it as a way of connecting with friends and socializing; the kids coming up are using it as a way of life.” But do most CEOs acknowledge what is happening with social? Over half of the CEOs "expect social channels to be a primary way of engaging customers." That's an important way to look at social. Marketers are constantly looking at outbound social efforts. But listening to what customers are saying about your brand on social channels is critical.” 

5. In The Era of Transparency, Trust Is the Key to Success

(Forbes) “’As technology marches on, it will lead to the inevitable revolution of businesses acting in the genuine interest of their customers.’ That’s what Don Peppers told me on the phone as I discussed Extreme Trust, the 9th book that he’s written with Martha Rogers. The two have been working together at their consulting firm, the Peppers & Rogers Group, which they co-founded in 1993. Their focus in their new book is on the rise of technology – particularly social media – in making company practices transparent. In this new world, they argue, companies will have to gain the trust of their customers – or they’ll quickly find themselves out of business.” 

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