Happy St. Patrick's Day and welcome to our Enterprise Inbound Marketing weekly digest - the fastest way to stay up to date on everything inbound marketing. Key perspectives on inbound marketing and technology this week:
Align Your Content Marketing Strategy with Your Branding
Like country boys and rap, companies may not be aligning content marketing strategy with their brand messaging. Here are 8 considerations to guiding proper alignment.
Native Advertising in Context [Infographic]
Solve Media's infographic does a very nice job of crystallizing what native advertising is and isn't. Given that the click through rate for banner ads has decreased from 9% in 2009 to .2% in 2012, it's useful for marketers to understand how to properly implement techniques like native advertising and inbound marketing.
Inbound Marketing Don'ts
Tami Wessley, of Weidert Group, reminds of of 10 ways we can doom our in inbound marketing efforts. I particularly like Tami's comment around relying on an outdated website:
If prospects are attracted through blog posts, social media and email marketing but have a lackluster experience once they land at your site, all of the Inbound Marketing effort falls flat."
Enjoy your St. Patrick's Days fellow inbounders. And remember, we still have to work tomorrow!
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