With an aggressive expansion plan, Concierge required more from their website presence in conjunction with their inbound marketing efforts. The new Concierge website had to be representative of the high-quality auction process. Not only did Concierge need a more modern user interface but also sufficient visual space to showcase each unique property that has an average listing price of $5.4 million. Since each buyer, seller, bidder, and agent was essential to their business growth, their website needed to be a lead generator in all of these categories.
