Fastpath’s previous website was not simple. For users, the site navigation proved difficult. The language was technical, and the design relied heavily on the use of red. Most visitors left not knowing where to go next after landing on the homepage. So, the main issue that needed resolving? Ensuring anyone who visited the site would know precisely what Fastpath did. With new templates already in hand, Marketing Manager Heather Robinson looked to Lynton to re-style them with Fastpath branding and complete the job.
Through the partnership, Fastpath and Lynton created lots of variety in the templates’ layouts, leaving room for specific call-to-action offers. We also helped them with their site architecture and mapping. Concerning design, the new website’s colors maintained some red but incorporated new ones and styles to give the site a new look. Because Fastpath wanted to highlight their content, we created a custom blog feed for them that showcased their latest work. We helped insert more details throughout the website, to make their offerings more enticing and robust. The training on how to use the HubSpot platform allows Robinson and the Fastpath team to implement content strategies such as eBooks, white papers, and additional case studies.
“With Fastpath, we simplified a lot of things mostly starting with the navigation and the design of the page layouts, making the site overall easier to use. Specific CTA’s were introduced into the designs and we also created a new color palette, which allowed them to break away from the heavy use of red they had relied on in the past.”
Rob Walz Senior Designer