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EBI Website Redesign


Highlights

  • Custom website design with interactive elements, custom mobile experience
  • SEO exploration driving brand new copy
  • Streamlined information architecture
  • Inbound marketing plan with content calendar and ideation
  • Landing page, email design
  • Customization of Uberflip, a resource hub interface and tracking platform

The Problem

The marketing team at EBI was looking at inbound marketing using the HubSpot marketing automation platform to rejuvenate their lead generation efforts in 2014. They needed a team that would help them move to the platform with a new look and ramp up quickly.

The Solution

EBI took their brand presence out of the 1990’s into today with a brand new website, new content offers and a streamlined message. EBI is already seeing a drastic improvement in the quality of leads and are continuing to work with LyntonWeb to optimize the website for conversion rate improvements.