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Verifi's website redesign created an inbound marketing machine


  • Custom website design with interactive elements
  • SEO exploration driving brand new copy
  • Streamlined information architecture
  • Landing page, email design

The Problem

Verifi is a payment management service that works with top merchants, acquirers, and banks to reduce risk on payment collection. The company's old website was seen as no more than an online brochure. While it did a decent job of getting information across, it didn't engage visitors, generate leads, or provide an exceptional website experience. Verifi approached Lynton to redesign the website and create an inbound marketing machine with great visuals and succinct, easy-to-understand navigation.

The Solution

Since Verifi was getting started with inbound marketing, our team built the website on HubSpot to allow for easy updating for content, blog posts, landing pages and emails.