Multnomah Group, founded in 2003, is a 100% fee-for-service independent retirement plan consulting firm who serve their clients as fiduciaries to their plan. They help educate and inform plan sponsors to make smarter decisions backed by data. Multnomah Group is located in Portland, and Multnomah Falls and the Oregon woods inspire their branding.
Despite being a small business with a single office location, Multnomah Group provides expertise to clients throughout the country on aspects of retirement, investment, and other financial planning.
Multnomah already had an existing site, but they felt it made them appear like every other retirement and investment firm in the market. Their team also felt their website made it seem as if they could only work with plan sponsors in the Portland area, which wasn’t accurate. Not only did they want to appear like a more significant business, they also wanted to stand out completely, so they reached out to our team to help with a website redesign. They knew their site needed to be clean, user-friendly, and reflect their name and branding’s inspiration -- Multnomah Falls.
The marketing team at Multnomah Group came to us with a wishlist of design and functional items, including smoother navigation, an updated resource center, a less confusing homepage, and a portal for their personal advisory service clients. Additionally, they provided us with their brand style guide and recommendations of Multnomah Falls.
Excited to get to work, we began our typical website redesign process which entailed working on:
With Multnomah Group’s approval, we designed and developed a stunning website. Upon landing on the homepage, visitors are instantly taken on a “path” to better retirement and investment planning, illustrated by a unique homepage design. Other distinct features:
Multnomah Group’s new look and functionality resonated well with their audience. They benefit from better website analytics, most notably:
