The Need for a New Website
Multnomah already had an existing site, but they felt it made them appear like every other retirement and investment firm in the market. Their team also felt their website made it seem as if they could only work with plan sponsors in the Portland area, which wasn’t accurate. Not only did they want to appear like a more significant business, they also wanted to stand out completely, so they reached out to our team to help with a website redesign. They knew their site needed to be clean, user-friendly, and reflect their name and branding’s inspiration -- Multnomah Falls.
The marketing team at Multnomah Group came to us with a wishlist of design and functional items, including smoother navigation, an updated resource center, a less confusing homepage, and a portal for their personal advisory service clients. Additionally, they provided us with their brand style guide and recommendations of Multnomah Falls.
Excited to get to work, we began our typical website redesign process which entailed working on:
- Strategy to ensure a website site that looked great and offered inbound marketing opportunities
- Site mapping and architecture to fix the issues related to their navigation and homepage
- Wireframes and designs for the homepage, interior page (About Us, FAQ, Contact Us), solutions page, registration page, webinar page, blog roll, blog post page, and landing page -- with two rounds of revisions to nail down the templates and style