May 20, 2020
For far too long, the creators behind the Penny Pack believed the stigma around menstruation prevented young girls from getting the education and supplies they needed to empower themselves for their first period. That’s why they created the Penny Pack - a coming-of-age package that helps instill confidence in young girls.
Each Penny Pack provides a personalized “first-period kit” that helps parents or guardians teach their daughters about their period before they start for the first time. Inside, there are cotton products, the Girl’s Guide, access to the Penny Pack app, and the book There’s Something New About You. It’s a socially-driven B2C product whose main target is a younger girl preparing for their first period, with their parents or caregivers being the second audience.