B2B inbound marketing can work as effectively for healthcare organizations as it does for other businesses, although the healthcare industry has a set of unique challenges to overcome. These include a notoriously lengthy sales process, the slow pace of the industry in general and adhering to HIPAA and other regulations. You also want to make sure your healthcare inbound marketing is reaching other healthcare organizations, not the patients. A combination of patience, dedication and thorough understanding of the healthcare sales process and regulations can help keep you on the right track. Boost your inbound success even further by including these seven elements in your healthcare inbound marketing plan.