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Healthcare Marketing Blog

Content Marketing

B2B Healthcare: 5 Blogs that Embrace Content Marketing

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Inbound Marketing

B2B inbound marketing can work as effectively for healthcare organizations as it does for other businesses, although the healthcare industry has a set of unique challenges to overcome. These include a notoriously lengthy sales process, the slow pace of the industry in general and adhering to HIPAA and other regulations. You also want to make sure your healthcare inbound marketing is reaching other healthcare organizations, not the patients. A combination of patience, dedication and thorough understanding of the healthcare sales process and regulations can help keep you on the right track. Boost your inbound success even further by including these seven elements in your healthcare inbound marketing plan.

Medical Websites

Nothing moves quickly in the world of medical software marketing. Not only do healthcare organizations typically have up to an 18-month sales cycle, but they are notoriously slow at embracing change. Add fear of HIPAA and other regulations to the list, along with the need to make sure your medical software marketing targets organizations and not their patients, and you have your challenges cut out for you.