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Healthcare Marketing Blog

Inbound Marketing

Best Email Marketing Practices for Your B2B Healthcare Company

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Jenny Traster

Jenny Traster

With a love of HubSpot dating back to 2010, Jenny works with clients to put the pieces of the inbound marketing puzzle together, from content marketing and social media management to demand generation and lead nurturing. When she’s not digging through data or reading the latest in social media trends, you’re most likely to find her traveling, practicing yoga or hiking with her dogs in the great outdoors.

Medical Websites

Healthcare patients are increasingly looking for information, convenience and ease online, expecting web design for healthcare to function as seamlessly as web design in other industries. Unfortunately, that’s not often the case. An Evolve Digital Labs analysis of hospital websites revealed: 49 percent of lack a mobile-friendly patient site 67 percent lack online aftercare and rehab info 80 percent lack online pre-registration to save patient wait time 30 percent lack online bill pay options 18 percent have website errors that hinder the patient experience