Are you getting enough website traffic for your plastic surgery practice? Do you have a constant stream of visitors to your website—visitors who readily convert to new patients?
If you’re struggling to create content that resonates with your patients, you’re not alone. The key to creating effective online content is knowing how to write for both your patients and Google. Your patients want to read about topics that interest them. Choosing the right topics will engage people with your practice, pique their interest, and draw them to your website.
In this post, we’ve put together a handy guide to choosing topics and keywords that will boost traffic, engage visitors and convert more new patients. Let’s get started.
Choosing the Right Plastic Surgery SEO Topics
Deciding what to write about is the first half of the battle. The key here is to develop content for people at every stage in the patient journey: awareness, consideration and decision.
Awareness Stage Topics
This group of topics covers broad information to educate readers about your subject. Your goal here is to help them become aware of their need or desire for your service. Topics here might include:
- An overview of different procedures like tummy tucks, breast augmentation, nose surgery or facelifts
- Types of plastic surgery procedures
- When plastic surgery might be the right choice
- Who makes a good candidate for plastic surgery
- How to avoid complications or bad outcomes
Remember, you’re not selling a particular service yet. You’re just educating the reader about the subject matter.
Consideration Stage Topics
In the consideration stage, the patient has identified his or her problem and wants to know how to find the right solution. This is the time to talk about the specifics of your approach or to show how your service is better than the competition. Dig deeper into your subject matter with in-depth articles, videos and guides. Consider topics like:
- Before and after examples
- How to choose a surgeon
- Recovery expectations
- Common questions and answers
- Side effects of surgery and how to address them
Decision Stage Topics
In this final stage, the patient is ready to make a decision about whether to choose your practice. This is the time to present your offer and call to action. In this stage, talk about:
- Procedure demonstrations
- Details about specific surgeries or products
- Patient success stories
- Costs and payment options
Help Patients Find Your Content With Keywords
Knowing what you want to write about is the first step in creating a solid plastic surgery SEO strategy, but you’re not done yet. The next step is to choose keywords that will help people find your content on Google and other search engines. But how do you know which ones will connect with the right audience? Let’s look at four tips for choosing high-performance keywords:
Use Keyword Tools
Keyword tools like Google Analytics or Hubspot’s Keyword Tool help you know which keywords people search for most often and which ones bring the most traffic to your website. The best tools will give you more than just keyword suggestions; they will also perform other essential functions like doing competitive analysis, creating rich titles and meta tags and managing your sitemap.
Brainstorm Long Tail Keywords
Long tail keywords narrow down your focus so you can target the people most interested in your offer. For example, if your topic is facelift surgery, long tail keywords might include:
- Facelift before and after photos
- Facial plastic surgery recommendations
- Facelift surgery recovery time
- Laser facelift side effects
- Tummy tuck surgery cost
- Tummy tuck surgery before and after
- Tummy tuck surgery pictures
- Tummy tuck surgery recovery
Each of these phrases could make an effective keyword for a blog post or guide.
Local keywords build awareness about the physical location of your practice so you can target potential patients in your area. For example, if your practice is located in Sacramento, local keywords might include:
- Plastic surgery in Sacramento areaPlastic surgery cost in Sacramento
- Board certified plastic surgeon in Sacramento
- Sacramento plastic surgeon
- Sacramento plastic surgery center reviews
Choosing the Right Keywords For Your Audience
Every practice will have different strengths, specialties and offers. That’s why we can’t give you a list of keywords guaranteed to rocket your website to the top of Google’s search results. But when you invest time in keyword research as we’ve discussed above, you’ll have a good list of topics and keywords that will resonate with your audience.
If you need help creating your plastic surgery SEO strategy or developing a user-friendly website, call us! Our experienced healthcare marketing consultants will give you the information and tools you need to build a successful inbound marketing strategy for your plastic surgery practice.