Averetek is a software company that’s been helping clients with channel marketing for the past 15 years. It offers a proprietary channel marketing tool, along with channel marketing automation and services to optimize reseller partners.
Averetek had a solid channel marketing software tool and a healthy collection of channel marketing services. But it also had tons and tons of channel marketing content that its existing website was unable to cohesively support. Issues with the site included:
Averetek came armed with multiple ideas and a firm goal in mind. The company wanted to double its 1,000 monthly visits. And it wanted to do so through strategic inbound marketing techniques that could support the huge lineup of channel marketing learning content it already hand on hand.
LyntonWeb listened, learned and then delivered a sleek design that presented the tons of content in an organized, user-friendly way that would entice – rather than overwhelm – the visitors.
Redesigning the Averetek site on HubSpot allowed for easy updates, efficient management and multiple features and functions ideal for presenting high levels of content in a way that was both compelling and easy to digest.
LyntonWeb equipped templates with features that allow for a deeper dive into content. These included on-page tabs, accordions and other options that let visitors access as much, or as little, information as they liked.
The site was specifically tailored to appeal to Averetek’s target audience, which are channel marketing and partner marketing leaders within companies that go to market with and through channel partners. The redesign was established to support the various types of content while enticing visitors to explore.
From downloadable e-books to in-depth site pages, educational videos to a web-based ROI calculator, Averetek’s full smorgasbord of content is now easily accessible and strategically arranged throughout the revamped site. We topped off the site with an overall streamlined design, clear CTA buttons and other lead-generating features. In short, Averetek’s vision for a new site was indeed transformed into reality with help from LyntonWeb.