Development, training, and launch on HubSpot
Custom timeline and templates
Embedded Java files
Miller Zell creates and implements end-to-end retail solutions for its clients. They do retail strategy and store design along with installations, graphics, digital and store rollouts. They value engineer, manufacture, procure and manage inventory and - equally important - they measure results. Their singular goal is to create exceptional retail experiences for their clients and their clients’ shoppers.
Miller Zell, a retail experience solutions company, always had an aesthetically attractive website. But after traffic analytics revealed high bounce rates for several of their pages, they realized looks could be deceiving. While visually appealing, their video headers slowed their site speed. Their navigation was overly complicated. And, most importantly, they discovered their content was difficult to find, muddying their visitors’ buyer journeys. Knowing all this, they turned to LyntonWeb in October 2018 to help refresh their site to be both well-designed and lead generating.
Before embarking on a website redesign project, Miller Zell went through branding changes at the company making them well-prepared with updated style guidelines. Throughout our early meetings, the team at Miller Zell was prepared, providing wireframes and their brand book that established a clear vision of what they wanted. They knew they wanted a site that was easy to navigate and showcased the great work they’ve given their own clients. Because of this, our designers were able to work seamlessly with their team. With their previous site, Miller Zell also noted their current clients were not aware of the full scope of offerings they could provide on top of their existing services. Eager to get their new website with updated colors and styles, Miller Zell’s team offered fast and responsive feedback during every stage.
Once the site was built, our team tested it for quality assurance, double checking for errors and compatibility with the latest versions of web browsers. Then, we trained the appropriate team members at Miller Zell on the HubSpot functionality they needed to know. Miller Zell’s site is now live and the team is equipped to continue adding to it to enhance its online visitors’ experience.
"The redesign goal for MillerZell was not only to visually update their site, but to also simplify their navigation and provide relevant content for their target audience. For this project the client was engaged from start to finish and provided a clear, concise vision which in turn made the design process easier."