Inbound Marketing Blog

Christelle Macri

Christelle Macri

Christelle Macri is the founder of Ebizpromotion, a leading SEO agency in Berkshire, with a no-nonsense and ethical approach to digital marketing. She is also search engine expert with over 17 years experience in the Internet advertising industry. Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients’ websites into consistent revenue streams, using a variety of digital channels. Feel free to connect with her on Twitter.

Lead GenerationInvestment in content marketing is rising every year, because it delivers great results at a reasonable price. Ask any marketing agency and they will tell you content marketing, when done well, can build brand awareness, increase hits to your company website and, crucially, generate high-quality leads. With that being said, certain types of content are more effective than others when it comes to lead generation strategy. Here, we take a look at five of the best formats available to you.