Hi, I'm Roman; and this is Mike. It's Memorial Day Weekend and it's officially summer! Time to heat up the grill!!
Here are this week's inbound marketing highlights hand-crafted just for you, straight from the HubSpot oven.
What CEOs Have Learned About Social Media - CEOs have come out of the social media cold and begun to embrace the medium, according to a study cited in the Harvard Business Review. 80% of the CEOs of the world’s largest 50 companies are now engaged online and with social media the study notes. And although a corporate website is still the main vehicle through which CEOs engage digitally, video is becoming the medium of choice for CEOs.
Wireframes aren't dead: they're just changing - The death of wireframing has been greatly exaggerated. Wireframing has changed, however. It’s less about setting something in stone right out of the gate and more about exploring and inspiring a web design. Wireframes are become more lo-fi and visual but still should be used as more of a design sandbox with a nod to the reality of the online product.
5 Ways Your Content Marketing Needs To Grow Up - Having a strategy is paramount yet so few people do it. And if you are not focused on mobile - well - stop whatever you are focusing on and focus on mobile and how your content is consumed on mobile. Remember too that your content has a production lifecycle, it just doesn’t magically appear on a website. And that content should be storified rather than simply groan out a boring recitation of facts.
The top 14 skills in the red hot market for marketing jobs - The number one skill is content creation and content marketing. The rest of the top skills include many analytical and technical skills like data analysis, coding and marketing technology. As a marketer, your knowledge must be wide and deep in an ever changing landscape.
4 Key Things We Just Learned About HubSpot - Lots of juicy items here from HubSpot’s focus on CRM and Sidekick to the ramp up of their technology integration efforts. What I really like is HubSpot’s continued focus on growing top agencies by offering them loans to attract the best talent.